Category Archives: VR

VR: How Hyundai brought soldiers’ families together at the Super Bowl

It’s easy to pooh-pooh VR (believe me, I’ve bagged on plenty of examples), but this bit of immersive telepresence is pretty special: 

Forbes explains,

Using satellite technology, 360-degree immersive pods and the filmmaking direction of Peter Berg, Hyundai… showed the soldiers experiencing a kind of virtual reality: that they were in Houston watching the Big Game live in a suite on site. But the shocker at the end and shown live just after the game was when it was revealed that—in a twist on the classic soldier-surprises-family—their loved ones were in the suite to surprise them.

Footage from Houston and Poland was edited and produced in a production trailer outside the stadium during the game.



Amazing VR drawing work from Tilt Brush Artists in Residence

I see stuff like this & think, “It’s pretty clear I’m wasting my life.” How am I not working directly to help artists create next-gen radness? Check out what a diverse set of creators, from graffiti artists to New Yorker stalwart Roz Chast, can do in 3D space:

Google has been working closely with more than 60 artists to help them explore their style in virtual reality as part of the Tilt Brush Artist in Residence program (AiR). Coming from a wide range of disciplines, these graffiti artists, painters, illustrators, graphic designers, dancers, concept artists, creative technologists and cartoonists have all brought their passion and talent to create some amazing art with Tilt Brush.





Danica McKellar & students do math in VR

 These are wonder years indeed. The Mathematician Formerly Known As Winnie Cooper demonstrates writing equations in virtual reality space:

That’s novel, but is it useful? Apparently so: Using the collaborative mode Tilt Brush, student John Sterling McGregor is learning calculus with others using Tilt Brush in VR with the HTC Vive. Here’s an example:

So, what does all this mean? Will it be useful & transformative, or is it just Centrifugal Bumble-Puppy? I’m eager to see.



Adobe shows off “Project Dali” for painting in VR

“Why doesn’t designing feel like dancing?” I used to ask Photoshop teammates. Then they’d stare back blankly and I’d say, “Yeah yeah—crack don’t smoke itself…”

But here’s to the crazy ones, and Erik Natzke’s work has long inspired me. Seeing a talk of his years ago, in which he showed how he’d build custom interfaces in Flash that let other artists customize images & animation, sent me on a years-long inquiry into what could happen if Flash or HTML were a layer type in Adobe apps. The point is, he tends to open eyes & get juices flowing.

Thus I’m excited to see Erik & co. working on “Project Dali”:

Erik writes,

I don’t think of Project Dali as digital or analog. It’s something that mixes the two and comes out completely unique. It could incorporate texture (think of the exquisite feel of graphite) and time (your paint is drying) with the unending flexibility of digital. It takes art that used to feel static and lets us manipulate it in three-dimensional space. In the process, the art becomes different, magical.

I’m starting to think about it like a musical instrument: If you are a musician, your instrument enables your creativity; it doesn’t stand between you and the idea in your head. And just like with VR, you learn by playing.

I can’t wait to take it for a spin & see how it evolves.



Check out Google Earth in VR

This looks totally bananas:

Ten years ago, Google Earth began as an effort to help people everywhere explore our planet. And now, with more than two billion downloads, many have. Today, we are introducing Google Earth VR as our next step to help the world see the world. With Earth VR, you can fly over a city, stand at the top of the highest peaks, and even soar into space. 

You can grab it now for the HTC Vive.