{"id":10609,"date":"2013-12-18T13:15:54","date_gmt":"2013-12-18T21:15:54","guid":{"rendered":"https:\/\/blogs.adobe.com\/jnack\/?p=10609"},"modified":"2013-12-18T13:15:54","modified_gmt":"2013-12-18T21:15:54","slug":"tastemade-the-proverbial-1-inch-hole","status":"publish","type":"post","link":"http:\/\/jnack.com\/blog\/2013\/12\/18\/tastemade-the-proverbial-1-inch-hole\/","title":{"rendered":"Tastemade: The proverbial 1-inch hole"},"content":{"rendered":"<p>\u201cPeople don\u2019t come to us because they want 1-inch drills,\u201d the CEO of Black &amp; Decker is said to have remarked, \u201cThey come to us because they want 1-inch <em>holes<\/em>.&#8221;<\/p>\n<p>The beautifully executed app <a href=\"https:\/\/www.tastemade.com\/app\">Tastemade<\/a>\u00a0(<a href=\"https:\/\/itunes.apple.com\/us\/app\/tastemade\/id635281031\">App Store<\/a>) represents an interesting evolution in creative software. Instead of offering an open-ended toolset for doing any number of projects, it aims to <strong>do just one thing well<\/strong>\u2014namely, produce short, highly watchable person-on-the-street reviews of restaurants. The entire interface is built to walk you through making &amp; sharing exactly one kind of content. Through <strong>constraint + automation<\/strong>, it tends to quickly produce a very nice \u201chole\u201d (<a href=\"https:\/\/www.tastemade.com\/v\/PGw4iEhkTTygau7xDZDXoA\">example<\/a>).<\/p>\n<p>The app is full of nice design touches. For example:<\/p>\n<ul>\n<li>Based on its knowledge of your location &amp; Foursquare data, the app can guess which restaurant you&#8217;re visiting, auto-populate the title field, then choose an appropriate font\/music combo (which you can then change).<\/li>\n<li>You\u2019re prompted to capture a number of shots, and a colored progress indicator helps ensure you shoot enough but not too much.<\/li>\n<li>When you go to choose a color look, your existing clips are played back at 2x speed, making it easier to see the impact of the filter on more footage.<\/li>\n<li>One of the clips you shoot of the venue is placed behind the title &amp; blurred.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" title=\"tastemade.jpg\" src=\"http:\/\/blogs.adobe.com\/jnack\/files\/2013\/12\/Beginningstastemade.jpg\" alt=\"Tastemade\" width=\"425\" height=\"427\" border=\"0\" \/><\/p>\n<p>Now, is this particular problem worth solving (i.e. do a lot of people want to record, share, and watch restaurant reviews)? I have no idea. (I\u2019m not allowed out of the house; thanks, kids.) I think, however, that the radically reduced barriers to building &amp; distributing software will keep reshaping the creative-tool landscape, producing more highly focused apps that nicely address one specific need.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cPeople don\u2019t come to us because they want 1-inch drills,\u201d the CEO of Black &amp; Decker is said to have remarked, \u201cThey come to us because they want 1-inch holes.&#8221; The beautifully executed app Tastemade\u00a0(App Store) represents an interesting evolution in creative software. Instead of offering an open-ended toolset for doing any number of projects, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,3,7],"tags":[],"_links":{"self":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/10609"}],"collection":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/comments?post=10609"}],"version-history":[{"count":0,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/10609\/revisions"}],"wp:attachment":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/media?parent=10609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/categories?post=10609"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/tags?post=10609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}