{"id":11349,"date":"2007-01-06T11:30:50","date_gmt":"2007-01-06T11:30:50","guid":{"rendered":"http:\/\/blogs.adobe.com\/jnackdev\/2007\/01\/microsoft-gets-stony-kodak-goes-berserk.html"},"modified":"2007-01-06T11:30:50","modified_gmt":"2007-01-06T11:30:50","slug":"microsoft_gets_stony_kodak_goes_berserk","status":"publish","type":"post","link":"http:\/\/jnack.com\/blog\/2007\/01\/06\/microsoft_gets_stony_kodak_goes_berserk\/","title":{"rendered":"Microsoft gets stony; Kodak goes berserk"},"content":{"rendered":"

It’s alternately funny, sad, or both when companies struggle to play against type & redefine their brands.  During my first month at Adobe, I got a horrible sunburn as I stood for hours on a pier in San Francisco, passing out Razor scooters and "Splatterpunk" temporary tats to 13-year-olds at the X Games.  "And this will help LiveMotion succeed… how, exactly??,<\/em>" I thought as I slowly carbonized like a pig on a spit.  While Macromedia was releasing killer ads, Adobe was buying magazine spreads featuring a dude snowboarding down a volcano. Yeesh<\/em>…<\/p>\n

Microsoft is now making some interesting efforts to redefine its image.  Last year saw the hilarious and dead-on "Microsoft iPod<\/a>" self-parody video, and now they’re getting way<\/em> out there with Clearification<\/a>, a site chiefly featuring the brilliantly stony ramblings of Demitri Martin<\/a>. Somehow, on some level, the site is theoretically related to Vista.  Somehow.  Anyway… [Via<\/a>]  Elsewhere they’ve posted the slightly incomprehensible MsDewey.com<\/a> (hey, the world loves attractive women) [Via<\/a>], not to mention an online comic book about Office<\/a>. [Via<\/a>] <\/p>\n

And now Kodak–evidently mad as hell & not going to take it anymore–has released "Winds of Change<\/a>." In it a distinguished looking gentleman proceeds to flip out Howard Beale<\/a>-style, going off about how the company isn’t "playing grab-ass anymore."  It’s kind of great, and judging from the number of times I’ve seen the link sent around this week, it’s doing that whole viral thing.
\n[Via Ben Long, Katrin Eismann, and others] <\/p>\n

Slightly related: Slate ad critic Seth Stevenson slags<\/a> the Intel Core 2 Duo ads<\/a>: "[They] feature perhaps the least-hip hipsters I’ve ever seen. What are these people wearing? Denim culottes? Green velvet suit vests? A snap-brim hat with a feather in the band? They look like they’re in a high school ska band. Word of advice, Intel: Do not attempt to make computer processing chips cool. It’s a losing battle." (Hey now; you just need some toasted bunny suits…)<\/p>\n

Ah, well; no one gets out alive. :-)  At the end of the day, at least none of us have assaulted U2 in the name of celebrating banking services<\/a>.  (Excuse me while I go wash my brain…) <\/p>\n","protected":false},"excerpt":{"rendered":"

It’s alternately funny, sad, or both when companies struggle to play against type & redefine their brands.  During my first month at Adobe, I got a horrible sunburn as I stood for hours on a pier in San Francisco, passing out Razor scooters and "Splatterpunk" temporary tats to 13-year-olds at the X Games.  "And this […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/11349"}],"collection":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/comments?post=11349"}],"version-history":[{"count":0,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/11349\/revisions"}],"wp:attachment":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/media?parent=11349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/categories?post=11349"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/tags?post=11349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}