{"id":12253,"date":"2007-03-01T13:34:44","date_gmt":"2007-03-01T13:34:44","guid":{"rendered":"http:\/\/blogs.adobe.com\/jnackdev\/2007\/03\/so-whats-this-about-a-hosted-photoshop.html"},"modified":"2007-03-01T13:34:44","modified_gmt":"2007-03-01T13:34:44","slug":"so_whats_this_about_a_hosted_photoshop","status":"publish","type":"post","link":"http:\/\/jnack.com\/blog\/2007\/03\/01\/so_whats_this_about_a_hosted_photoshop\/","title":{"rendered":"So, what&#039;s this about a hosted Photoshop?"},"content":{"rendered":"<p>By now you&#8217;ve probably seen a <a href=\"http:\/\/mashable.com\/2007\/02\/28\/adobe-photoshop-online\/\">whole<\/a> <a href=\"http:\/\/www.techcrunch.com\/2007\/02\/28\/adobe-photoshop-online-edition\/\">bunch<\/a> of <a href=\"http:\/\/www.dailytech.com\/article.aspx?newsid=6279\">stories<\/a> about how Adobe is planning to put a version of Photoshop online in the next six months or so, based on remarks from CEO Bruce Chizen.&#160; Here&#8217;s the original <a href=\"http:\/\/news.com.com\/2100-7345_3-6163015.html\">CNET story<\/a>, as well as a distillation of the <a href=\"http:\/\/weblogs.macromedia.com\/jd\/archives\/2007\/03\/my_status_1.cfm\">quotes from Bruce<\/a>. <\/p>\n<p>I view this evolution of Adobe imaging as a logical (and exciting) extension of what we&#8217;ve been doing for several years.&#160; The company recognized that  one size doesn&#8217;t fit all, and that it&#8217;s possible to leverage core imaging technology &amp; experience to build a variety of related solutions.&#160; That&#8217;s what has led to Photoshop Elements (starting with core PS editing, removing pro-level complexity, adding hobbyist-oriented creation &amp; sharing tools) and Photoshop Lightroom (leveraging Camera Raw, metadata, and workflow experience).&#160; A Photoshop-branded online editor lets us start bringing the tech to new customers&#8211;much like the new <a href=\"http:\/\/www.webware.com\/8301-1_109-9689909-2.html?tag=blog\">Adobe Remix<\/a> reaches new customers using Adobe Premiere technology. <\/p>\n<p> To set expectations properly, I think it&#8217;s important to mention that  by &quot;Photoshop-branded&quot; we don&#8217;t mean the professional version of Photoshop.&#160; The tools being discussed here are targeted at the consumer market&#8211;especially all the people using social networking and media sharing sites.<\/p>\n<p>Exciting times are ahead.&#160; And meanwhile, we&#8217;re working hard to keep <a href=\"http:\/\/blogs.adobe.com\/jnack\/2006\/12\/flash_runs_insi.html\">opening doors to the online world<\/a> in Adobe desktop apps.  The upshot is that Adobe imaging technology can migrate to the Web, and the Web can transform and enhance desktop tools. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>By now you&#8217;ve probably seen a whole bunch of stories about how Adobe is planning to put a version of Photoshop online in the next six months or so, based on remarks from CEO Bruce Chizen.&#160; Here&#8217;s the original CNET story, as well as a distillation of the quotes from Bruce. I view this evolution [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/12253"}],"collection":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/comments?post=12253"}],"version-history":[{"count":0,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/12253\/revisions"}],"wp:attachment":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/media?parent=12253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/categories?post=12253"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/tags?post=12253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}