{"id":12485,"date":"2007-09-17T18:21:25","date_gmt":"2007-09-17T18:21:25","guid":{"rendered":"http:\/\/blogs.adobe.com\/jnackdev\/2007\/09\/photoshop-gets-a-new-logo.html"},"modified":"2007-09-17T18:21:25","modified_gmt":"2007-09-17T18:21:25","slug":"photoshop_gets_a_new_logo","status":"publish","type":"post","link":"http:\/\/jnack.com\/blog\/2007\/09\/17\/photoshop_gets_a_new_logo\/","title":{"rendered":"Photoshop gets a new logo"},"content":{"rendered":"

I’ve been remiss in not sharing the news sooner, but I wanted to give it a chance not to get overshadowed by the Photoshop Express excitement<\/a>.  In any case, I’m pleased to report that the Photoshop family of products<\/a> now has its own logo and tagline: See What’s Possible™<\/strong>.  <\/p>\n

<\/p>\n

As you no doubt know, “Photoshop” has grown far beyond the side project of Michigan grad student,<\/a> and even beyond a single application, to encompass a range of functionally different apps–Photoshop CS3, Photoshop CS3 Extended, Photoshop Lightroom, Photoshop Elements, Photoshop Album Starter Edition, and soon Photoshop Express–that all share a solid core of imaging smarts.  As the press docs say,<\/p>\n

\n

To represent this rich family of products, Adobe is introducing the Photoshop visual logo.
\nThis logo will soon appear in all Photoshop-related marketing, so keep an eye out for it. The
\nPhotoshop logo on a product, service, or technology, represents the rich legacy, technical
\nquality, and attention to detail that has made Photoshop the gold standard in digital
\nimaging. <\/p>\n<\/blockquote>\n

Or, as The Dude<\/a> might say, “It really ties the room together.”<\/em> \ud83d\ude09 Here’s a quick screenshot<\/a> of the main variations on the logo. [Update: Jeff Schewe has posted a giant version<\/a>, complete with E.T.] <\/p>\n

So, whaddya think?
\nJ.\n<\/p>\n

PS–In light of the above, I can’t resist passing along a totally different example of “Photoshop branding<\/a>.”<\/p>\n","protected":false},"excerpt":{"rendered":"

I’ve been remiss in not sharing the news sooner, but I wanted to give it a chance not to get overshadowed by the Photoshop Express excitement.  In any case, I’m pleased to report that the Photoshop family of products now has its own logo and tagline: See What’s Possible™.  As you no doubt know, “Photoshop” […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/12485"}],"collection":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/comments?post=12485"}],"version-history":[{"count":0,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/12485\/revisions"}],"wp:attachment":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/media?parent=12485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/categories?post=12485"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/tags?post=12485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}