{"id":12616,"date":"2008-01-08T17:53:50","date_gmt":"2008-01-08T17:53:50","guid":{"rendered":"http:\/\/blogs.adobe.com\/jnackdev\/2008\/01\/adobe-and-omniture-further-details.html"},"modified":"2008-01-08T17:53:50","modified_gmt":"2008-01-08T17:53:50","slug":"adobe_and_omniture_further_details","status":"publish","type":"post","link":"http:\/\/jnack.com\/blog\/2008\/01\/08\/adobe_and_omniture_further_details\/","title":{"rendered":"Adobe and Omniture: Further details"},"content":{"rendered":"<p>As promised last week, a number of Adobe folks have been gathering information about Adobe desktop applications&#8217; communications with a server named &#8220;192.168.112.2o7.net,&#8221; operated by Web analytics firm Omniture. &#160;Having already discussed what data is (and is not) being gathered and tracked, let&#8217;s talk about the history &amp; purpose of the implementation.<\/p>\n<p>The welcome screen (<a href=\"http:\/\/www.jnack.com\/adobe\/misc\/fw_welcome.jpg\">screenshot<\/a>) that&#8217;s available in some Adobe CS3 applications (Flash, Fireworks, Dreamweaver, Illustrator, and InDesign) is designed to show fresh, relevant news and information. &#160;For that reason it loads a Flash SWF file that&#8217;s hosted on Adobe.com, just as a Web browser would do. &#160;When the SWF gets loaded, it pings the Omniture server to record the event. &#160;As <a href=\"http:\/\/blogs.adobe.com\/jnack\/2008\/01\/what_data_do_ad.html\">noted previously<\/a>, no personal information is uploaded in that exchange.<\/p>\n<p>Some questions &amp; answers:<\/p>\n<p><strong>Q<\/strong>.:    Why does the SWF fetched into the welcome screen call the Omniture server?<br \/>\n<strong>A<\/strong>.: All of the content fetched from Adobe.com does this.\u00a0 Adobe, like almost all companies with a Web presence, anonymously tracks usage patterns and response-time statistics.\u00a0 The only way to get effective data on this is to use client-side callbacks, and Adobe works with Omniture to do this.\u00a0 Hence the call to the Omniture server.<\/p>\n<p> <strong>Q<\/strong>.: Why does Adobe use a server whose name is so suspicious-looking?<br \/>\n<strong>A<\/strong>.: I&#8217;m afraid the answer is that we don&#8217;t really know.\u00a0 The fact is that this SWF tracking code already existed on the Macromedia side at the time the companies merged, and it was adopted without change by a number of products for CS3.\u00a0 The people who wrote the code originally did not document why they used that server name, and we can&#8217;t find anyone who remembers.&#160; I&#8217;m sorry we aren&#8217;t able to provide a more solid, definitive explanation.<\/p>\n<p> <strong>Q<\/strong>.: Follow-on: Given that you can&#8217;t give a good reason why Adobe is using a server whose name is so suspicious, are you going to change the name?<br \/>\n<strong>A<\/strong>.: Absolutely.\u00a0 We are working with Omniture on this right now, and will make this change as soon as we can. \u00a0(I don&#8217;t know how long this will take, but will post here when I do.)<\/p>\n<p>Longer-term (in future releases), we&#8217;ll do a better job of explaining what the apps are doing of the network and why. &#160;I think we can enable some really amazing user experiences by bringing the desktop &amp; online worlds closer together, and that most people will want to participate in those. &#160;The key thing is that they be <u>given the choice<\/u>, and that they be <u>made aware<\/u> of what&#8217;s going on.<\/p>\n<p>Does that make sense? &#160;All in all, I&#8217;m glad that people raised the issue; that we can explain what Adobe apps are doing; and that we can bear this experience in mind as we move forward.<\/p>\n<p>J.<\/p>\n<p>PS&#8211;A <a href=\"http:\/\/kb.adobe.com\/selfservice\/viewContent.do?externalId=kb402979&amp;sliceId=1\">tech note<\/a> is now live on Adobe.com, detailing the way the apps interact with the 2O7.net server. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>As promised last week, a number of Adobe folks have been gathering information about Adobe desktop applications&#8217; communications with a server named &#8220;192.168.112.2o7.net,&#8221; operated by Web analytics firm Omniture. &#160;Having already discussed what data is (and is not) being gathered and tracked, let&#8217;s talk about the history &amp; purpose of the implementation. The welcome screen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[46],"tags":[],"_links":{"self":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/12616"}],"collection":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/comments?post=12616"}],"version-history":[{"count":0,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/12616\/revisions"}],"wp:attachment":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/media?parent=12616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/categories?post=12616"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/tags?post=12616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}