{"id":12637,"date":"2008-01-28T08:53:40","date_gmt":"2008-01-28T08:53:40","guid":{"rendered":"http:\/\/blogs.adobe.com\/jnackdev\/2008\/01\/back-to-the-future-with-illustrator-88.html"},"modified":"2008-01-28T08:53:40","modified_gmt":"2008-01-28T08:53:40","slug":"back_to_the_future_with_illustrator_88","status":"publish","type":"post","link":"http:\/\/jnack.com\/blog\/2008\/01\/28\/back_to_the_future_with_illustrator_88\/","title":{"rendered":"Back to the Future with Illustrator 88"},"content":{"rendered":"<p>Pass the banana clips and fire up <em>Less Than Zero<\/em>: It&#8217;s time to visit the late 80&#8217;s with <a href=\"http:\/\/www.youtube.com\/watch?v=eNLFXKyCy0A\">the promotional video for Adobe Illustrator 88<\/a>.&#160; It&#8217;s fun to see all that was possible even then, and to hear that the marketing message of &#8220;do more, and more easily, so you can focus on being creative&#8221; is eternal.&#160; Now I shudder at visions of a besweatered James Spader dropping the French curves and grabbing a mouse.&#160; [<a href=\"http:\/\/www.designobserver.com\/archives\/031774.html\">Via<\/a>]<\/p>\n<p>The timing is kind of spooky: for nearly a year I&#8217;ve been meaning to upload a copy of the John Warnock-hosted VHS tape that shipped in the Illustrator 1.0 box, and just last week I got serious about doing so.&#160; Of the work Dr. Warnock <a href=\"http:\/\/www.epsg.org.uk\/pub\/warnock\/WarnockInterview2004.pdf\">says<\/a>, &#8220;That video demo tape was shot live, with no editing. We didn&#8217;t have video production<br \/>\ntools at that time, and we didn\u2019t want to pay for a professional to do it, so I did the<br \/>\ndemonstration.&#8221;&#160; Pretty cool that the company co-founder and CEO was not only one of four names on the product splash screen, but also the main demo man.&#160; (&#8220;Everyone sweeps the floor around here,&#8221; said Chuck Geschke of that time.)<\/p>\n<p>This posting lights a fire under me, so look for the Warnock video soon. [Interim bonus retro fun: the 1987 <a href=\"http:\/\/www.youtube.com\/watch?v=3WdS4TscWH8\">Apple Knowledge Navigator video<\/a>.  Everything old is new again, and self-serious yuppies will always be with us.] <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pass the banana clips and fire up Less Than Zero: It&#8217;s time to visit the late 80&#8217;s with the promotional video for Adobe Illustrator 88.&#160; It&#8217;s fun to see all that was possible even then, and to hear that the marketing message of &#8220;do more, and more easily, so you can focus on being creative&#8221; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/12637"}],"collection":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/comments?post=12637"}],"version-history":[{"count":0,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/12637\/revisions"}],"wp:attachment":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/media?parent=12637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/categories?post=12637"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/tags?post=12637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}