{"id":12767,"date":"2008-05-24T22:16:33","date_gmt":"2008-05-24T22:16:33","guid":{"rendered":"http:\/\/blogs.adobe.com\/jnackdev\/2008\/05\/oct-1-aka-just-make-something-up.html"},"modified":"2008-05-24T22:16:33","modified_gmt":"2008-05-24T22:16:33","slug":"oct_1_aka_just_make_something_up","status":"publish","type":"post","link":"http:\/\/jnack.com\/blog\/2008\/05\/24\/oct_1_aka_just_make_something_up\/","title":{"rendered":"&quot;Oct. 1&quot; (aka, &quot;Just make something up&quot;)"},"content":{"rendered":"<p style=\"margin-top: 0;margin-bottom: 0\">It seems that news of the <a href=\"http:\/\/blogs.adobe.com\/jnack\/2008\/05\/pixel_bender_no.html\">demo<\/a> I did the other day (a repeat of <a href=\"http:\/\/blogs.adobe.com\/jnack\/2008\/05\/technology_snea_1.html\">what we&#8217;d shown publicly<\/a> three weeks earlier) is bouncing all around the online tech press.&#160; People are excited that the Photoshop team is exploring ways to make the app feel faster and smoother, and that&#8217;s all good.&#160; What&#8217;s irritating, though, is just how much bogus info is getting invented, passed around, and swallowed without question. <\/p>\n<p style=\"margin-top: 0;margin-bottom: 0\">&#160;<\/p>\n<p style=\"margin-top: 0;margin-bottom: 0\">Gizmodo is <a href=\"http:\/\/gizmodo.com\/393137\/photoshop-cs-4-will-use-your-graphics-card-to-run-at-light-speed-do-fancy-3d-tricks\">repeating<\/a> info found on a site called <a href=\"http:\/\/www.tgdaily.com\/content\/view\/37611\/140\/\">TG Daily<\/a>, stating that &quot;Photoshop CS4&quot; (a term that I&#8217;ve never heard anyone from Adobe use publicly) &quot;is expected to be released on October 1.&quot;&#160; Uhh&#8230; expected by whom?&#160; And based on what?<\/p>\n<p style=\"margin-top: 0;margin-bottom: 0\">&#160;<\/p>\n<p style=\"margin-top: 0;margin-bottom: 0\">I didn&#8217;t say anything about schedule.&#160; In fact, I never said that any of this stuff is promised to go into <em>any<\/em> particular version of Photoshop.&#160; Rather, as with <a href=\"http:\/\/blogs.adobe.com\/jnack\/2007\/10\/adobe_puts_inse.html\">previous installments<\/a>, it&#8217;s a technology demonstration of some things we&#8217;ve got cooking&#8211;nothing more. <\/p>\n<p style=\"margin-top: 0;margin-bottom: 0\">&#160;<\/p>\n<p style=\"margin-top: 0;margin-bottom: 0\">Doesn&#8217;t matter, though: Someone pulled a date apparently out of thin air, and now everyone who can copy &amp; paste is dutifully repeating it.&#160; The fish story grows with the telling, too.&#160; In addition to repeating the date, <a href=\"http:\/\/www.electronista.com\/articles\/08\/05\/23\/adobe.cs4.gpu.use\/\">Electronista<\/a> is inventing new details (e.g. &quot;CS3 has already had limited support for graphics processing units (GPUs) for certain filters&quot;; sorry, no; &quot;An upcoming wave of video cards with special physics processing will also help, Adobe explains&quot;; nope, didn&#8217;t say that; and more).&#160; Where do people get this stuff?&#160; It&#8217;s particularly annoying to see made-up info presented as a <em>response<\/em> from Adobe&#8211;to <i><u>questions that were never asked<\/u><\/i>.  (Contacting Adobe PR, or me directly, to confirm some detail isn&#8217;t exactly tough.) <\/p>\n<p style=\"margin-top: 0;margin-bottom: 0\">&#160;<\/p>\n<p style=\"margin-top: 0;margin-bottom: 0\">I&#8217;m not feeling a lot of confidence in the tech press these days.&#160; People just <a href=\"http:\/\/blogs.zdnet.com\/microsoft\/?p=1367\">make up whatever they want<\/a>, creating a bunch of expectations &amp; misperceptions that people like me have to try to unravel.&#160; There&#8217;s no disincentive to doing so: the sites still get their ad impressions, and clearly bloggers and readers are all too happy to take what they read at face value.<\/p>\n<p style=\"margin-top: 0;margin-bottom: 0\">&#160;<\/p>\n<p style=\"margin-top: 0;margin-bottom: 0\">I don&#8217;t know what to tell you, as the quest for ad bucks is eroding journalistic standards across the board.&#160; &quot;<a href=\"http:\/\/en.wikipedia.org\/wiki\/Caveat_lector\"><em>Caveat lector<\/em><\/a>,&quot; and I&#8217;ll keep trying to share <em>actually legitimate information<\/em> here.<\/p>\n<p style=\"margin-top: 0;margin-bottom: 0\">&#160;<\/p>\n<p style=\"margin-top: 0;margin-bottom: 0\">J.<\/p>\n<p style=\"margin-top: 0;margin-bottom: 0\">&#160;<\/p>\n<p style=\"margin-top: 0;margin-bottom: 0\">PS&#8211;I found <a href=\"http:\/\/ventai.com\/graphic\/410\/adobe-photoshop-cs4-2008\/\">this warez link<\/a> kind of hilarious.&#160; Not only are people inventing product info in order to entice you to download a bunch of unknown executable code onto your machine (something from the Eliot Spitzer Memorial Hall Of <a href=\"http:\/\/vids.myspace.com\/index.cfm?fuseaction=vids.individual&amp;videoID=1813333988\">Unprotected Terrible Ideas<\/a>); now they&#8217;re actually using Photoshop to design fake Photoshop packaging! (Screenshot <a href=\"http:\/\/www.jnack.com\/adobe\/photoshop\/warez_BS.jpg\">here<\/a> in case the shady server disappears.)<\/p>\n<p style=\"margin-top: 0;margin-bottom: 0\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It seems that news of the demo I did the other day (a repeat of what we&#8217;d shown publicly three weeks earlier) is bouncing all around the online tech press.&#160; People are excited that the Photoshop team is exploring ways to make the app feel faster and smoother, and that&#8217;s all good.&#160; What&#8217;s irritating, though, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/12767"}],"collection":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/comments?post=12767"}],"version-history":[{"count":0,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/12767\/revisions"}],"wp:attachment":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/media?parent=12767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/categories?post=12767"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/tags?post=12767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}