{"id":13045,"date":"2020-07-14T07:05:00","date_gmt":"2020-07-14T14:05:00","guid":{"rendered":"http:\/\/jnack.com\/blog\/?p=13045"},"modified":"2020-07-13T14:07:30","modified_gmt":"2020-07-13T21:07:30","slug":"google-makes-3d-ads-available-to-all-customers","status":"publish","type":"post","link":"http:\/\/jnack.com\/blog\/2020\/07\/14\/google-makes-3d-ads-available-to-all-customers\/","title":{"rendered":"Google makes 3D ads available to all customers"},"content":{"rendered":"\n<p>Now, as throughout my career, I&#8217;m trying to remove barriers to creative people making the world more fun &amp; beautiful. Along those lines, I&#8217;m pleased that one of the teams with whom I&#8217;ve been collaborating has now made <a href=\"https:\/\/blog.google\/products\/marketingplatform\/360\/create-3d-immersive-ad-experiences-display-video-360\">Swirl (3D display ads) available to all Display &amp; Video 360 customers globally.<\/a><\/p>\n\n\n\n<p>Here&#8217;s an example of how they look (apologies for the visual degradation from the GIFfing; I&#8217;ll see whether I can embed the interactive original):<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/gweb-uniblog-publish-prod\/original_images\/Google_BlogPost_Nissan_V001.gif\" alt=\"\"\/><\/figure>\n\n\n\n<p>People seem to dig &#8217;em:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Nissan saw an engagement rate that was 8X higher than rich media benchmarks for the automotive vertical.<\/p><p>For Adidas, Swirl ads drove a 4x higher engagement rate than rich media benchmarks and had an average viewable time of 11 seconds,The 3D creatives also drove a return on ad spend (ROAS) of ~2.8 for the Colombia market.<\/p><p>For Belvedere The Swirl ads drove 6.5x higher brand favorability and 4.9x higher purchase intent vs. category norms.<\/p><\/blockquote>\n\n\n\n<p>To get started creating a Swirl ad, you can upload 3D assets to&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/webdesigner.withgoogle.com\/\" target=\"_blank\">Google Web Designer<\/a> and use the new Swirl templates. Brands and agencies can also edit, configure, and publish models using Google\u2019s 3D platform,&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/poly.google.com\/pro\" target=\"_blank\">Poly<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now, as throughout my career, I&#8217;m trying to remove barriers to creative people making the world more fun &amp; beautiful. Along those lines, I&#8217;m pleased that one of the teams with whom I&#8217;ve been collaborating has now made Swirl (3D display ads) available to all Display &amp; Video 360 customers globally. Here&#8217;s an example of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[18],"tags":[],"_links":{"self":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/13045"}],"collection":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/comments?post=13045"}],"version-history":[{"count":8,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/13045\/revisions"}],"predecessor-version":[{"id":13053,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/13045\/revisions\/13053"}],"wp:attachment":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/media?parent=13045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/categories?post=13045"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/tags?post=13045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}