{"id":13155,"date":"2020-07-31T05:31:00","date_gmt":"2020-07-31T12:31:00","guid":{"rendered":"http:\/\/jnack.com\/blog\/?p=13155"},"modified":"2020-07-30T23:01:07","modified_gmt":"2020-07-31T06:01:07","slug":"amazing-editing-in-nikes-new-ad","status":"publish","type":"post","link":"http:\/\/jnack.com\/blog\/2020\/07\/31\/amazing-editing-in-nikes-new-ad\/","title":{"rendered":"Amazing editing in Nike&#8217;s new ad"},"content":{"rendered":"\n<p>Masterful match-cuts; moving message.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"You Can&#039;t Stop Us | Nike\" width=\"604\" height=\"340\" src=\"https:\/\/www.youtube.com\/embed\/WA4dDs0T7sM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/musebycl.io\/sports\/nikes-new-ad-editing-marvel-and-maybe-best-covid-spot-yet\">Muse<\/a> writes,<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>The W+K team\u2014working with Pulse Films director Oscar Hudson, Joint editors Peter Wiedensmith and Jessica Baclesse, and the visual effects team at A52\u2014researched 4,000 sports action sequences and chose 72 of them to combine into 36 split-screen moments, where the action on both sides appears to meld into one.<\/p><\/blockquote>\n\n\n\n<p>Nike&#8217;s not alone in leaning into juxtaposition in a time of &#8216;rona: check out this <a href=\"https:\/\/www.contagious.com\/news-and-views\/doppelganger-destinations-sell-staycations-to-germans\">fun, cheeky campaign<\/a> for German rail travel, built in part using an algorithm that searches for visual similarities:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/darkroom.contagious.com\/1380\/be0858fcbf14b037173aba70ffdd92a4:aae8e32743376581b7261c9e223b37d9\/german-2.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"German Rail - No Need to Fly \u2013 Around the World in Germany\" width=\"604\" height=\"340\" src=\"https:\/\/www.youtube.com\/embed\/uGtJqnatRbA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>[Via Peyman Milanfar &amp; Mogan Shieh]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Masterful match-cuts; moving message. Muse writes, The W+K team\u2014working with Pulse Films director Oscar Hudson, Joint editors Peter Wiedensmith and Jessica Baclesse, and the visual effects team at A52\u2014researched 4,000 sports action sequences and chose 72 of them to combine into 36 split-screen moments, where the action on both sides appears to meld into one. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/13155"}],"collection":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/comments?post=13155"}],"version-history":[{"count":5,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/13155\/revisions"}],"predecessor-version":[{"id":13160,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/13155\/revisions\/13160"}],"wp:attachment":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/media?parent=13155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/categories?post=13155"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/tags?post=13155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}