{"id":14802,"date":"2022-06-27T05:44:00","date_gmt":"2022-06-27T12:44:00","guid":{"rendered":"http:\/\/jnack.com\/blog\/?p=14802"},"modified":"2024-09-09T15:21:10","modified_gmt":"2024-09-09T22:21:10","slug":"who-do-we-want-our-customers-to-become","status":"publish","type":"post","link":"http:\/\/jnack.com\/blog\/2022\/06\/27\/who-do-we-want-our-customers-to-become\/","title":{"rendered":"&#8220;Who Do We Want Our Customers to Become?&#8221;"},"content":{"rendered":"\n<p>As I&#8217;ve noted <a href=\"http:\/\/jnack.com\/blog\/2015\/07\/19\/we-dont-sell-saddles-here\/\">previously<\/a>, <a href=\"https:\/\/medium.com\/@stewart\/we-dont-sell-saddles-here-4c59524d650d\">this essay<\/a> from Slack founder Stewart Butterfield is a banger. You should read the whole thing if you haven&#8217;t\u2014or re-read it if you have\u2014and care about building great products. In my new role exploring the crazy, sometimes scary world of AI-first creativity tools, I find myself meditating on this line:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><strong style=\"font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Who Do We Want Our Customers to Become?<\/strong>\u2026\u00a0We want them to become relaxed, productive workers\u2026\u00a0masters of their own information\u2026\u00a0who communicate purposively.<\/p>\n<\/blockquote>\n\n\n\n<p>I want customers to be fearless explorers\u2014to F Around &amp; Find Out, in the spirit of Walt Whitman:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Levi&#039;s - OPioneers! (Go Forth) Commercial\" width=\"604\" height=\"453\" src=\"https:\/\/www.youtube.com\/embed\/HG8tqEUTlvs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Yes, this is way outside Adobe&#8217;s comfort zone\u2014but I didn&#8217;t come back here to be comfortable. Game on.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As I&#8217;ve noted previously, this essay from Slack founder Stewart Butterfield is a banger. You should read the whole thing if you haven&#8217;t\u2014or re-read it if you have\u2014and care about building great products. In my new role exploring the crazy, sometimes scary world of AI-first creativity tools, I find myself meditating on this line: Who [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"_links":{"self":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/14802"}],"collection":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/comments?post=14802"}],"version-history":[{"count":8,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/14802\/revisions"}],"predecessor-version":[{"id":22205,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/14802\/revisions\/22205"}],"wp:attachment":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/media?parent=14802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/categories?post=14802"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/tags?post=14802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}