{"id":17584,"date":"2012-05-28T10:04:53","date_gmt":"2012-05-28T17:04:53","guid":{"rendered":"https:\/\/blogs.adobe.com\/jnack\/?p=6796"},"modified":"2012-05-28T10:04:53","modified_gmt":"2012-05-28T17:04:53","slug":"a-thought-on-persuasion","status":"publish","type":"post","link":"http:\/\/jnack.com\/blog\/2012\/05\/28\/a-thought-on-persuasion\/","title":{"rendered":"A thought on persuasion"},"content":{"rendered":"<p>Note to self: More\u00a0Demosthenes, please.<\/p>\n<blockquote>\n<p>In 1983, advertising pioneer\u00a0<a href=\"http:\/\/en.wikipedia.org\/wiki\/David_Ogilvy_%28businessman%29\">David Ogilvy<\/a>\u00a0summarized his mission as follows: &#8220;I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don&#8217;t want you to tell me that you find it &#8216;creative.&#8217; I want you to find it so interesting that you\u00a0<em>buy the product<\/em>. When Aeschines spoke, they said, &#8216;How well he speaks.&#8217; But when Demosthenes spoke, they said, &#8216;Let us march against Philip&#8217;.&#8221;<\/p>\n<\/blockquote>\n<p>[<a href=\"http:\/\/arstechnica.com\/business\/2012\/05\/make-mainframes-not-war-how-mad-men-sold-computers-in-the-1960s-and-1970s\/\">Via<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Note to self: More\u00a0Demosthenes, please. In 1983, advertising pioneer\u00a0David Ogilvy\u00a0summarized his mission as follows: &#8220;I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don&#8217;t want you to tell me that you find it &#8216;creative.&#8217; I want you to find it so [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"_links":{"self":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/17584"}],"collection":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/comments?post=17584"}],"version-history":[{"count":0,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/17584\/revisions"}],"wp:attachment":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/media?parent=17584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/categories?post=17584"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/tags?post=17584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}