{"id":18507,"date":"2021-10-02T07:29:00","date_gmt":"2021-10-02T14:29:00","guid":{"rendered":"http:\/\/jnack.com\/blog\/?p=18507"},"modified":"2021-09-30T21:06:58","modified_gmt":"2021-10-01T04:06:58","slug":"snapchat-embraces-deepfakes","status":"publish","type":"post","link":"http:\/\/jnack.com\/blog\/2021\/10\/02\/snapchat-embraces-deepfakes\/","title":{"rendered":"Snapchat embraces deepfakes"},"content":{"rendered":"\n<p>They&#8217;re using using\u00a0<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/variety.com\/2021\/digital\/news\/snapchat-me-and-you-show-sketch-comedy-deepfake-1235073852\/\">deepfakes for scripted micro-storytelling<\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>The new 10-episode Snap original series \u201c<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/variety.com\/t\/the-me-and-you-show\/\">The Me and You Show<\/a>\u201d taps into Snapchat\u2019s Cameos \u2014 a feature that uses a kind of deepfake technology to insert someone\u2019s face into a scene. Using Cameos, the show makes you the lead actor in comedy skits alongside one of your best friends by uploading a couple of selfies. [\u2026]<\/p><p>The Cameos feature is based on tech developed by AI Factory, a startup developing image and video recognition, analysis and processing technology that\u00a0<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/variety.com\/2020\/digital\/news\/snapchat-acquires-deepfakes-startup-ai-factory-cameos-1203456055\/\">Snap acquired in 2019<\/a>.\u00a0 [\u2026]<\/p><p>According to Snap, more than 44 million Snapchat users engage with Cameos on a weekly and more than 16 million share Cameos with their friends.<\/p><\/blockquote>\n\n\n\n<p>I dunno\u2014to my eye\u00a0the results\u00a0look like a less charming version of the old JibJab templates that were hot 20 years ago, but I\u2019m 30 years older than the Snapchat core demographic, so what do I know?<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Me and You Show | Trailer | Snap Originals\" width=\"604\" height=\"340\" src=\"https:\/\/www.youtube.com\/embed\/bg5yH5J5Upk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>They&#8217;re using using\u00a0deepfakes for scripted micro-storytelling: The new 10-episode Snap original series \u201cThe Me and You Show\u201d taps into Snapchat\u2019s Cameos \u2014 a feature that uses a kind of deepfake technology to insert someone\u2019s face into a scene. Using Cameos, the show makes you the lead actor in comedy skits alongside one of your best [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[66],"tags":[],"_links":{"self":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/18507"}],"collection":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/comments?post=18507"}],"version-history":[{"count":2,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/18507\/revisions"}],"predecessor-version":[{"id":18509,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/18507\/revisions\/18509"}],"wp:attachment":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/media?parent=18507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/categories?post=18507"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/tags?post=18507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}