{"id":19032,"date":"2022-02-10T09:01:00","date_gmt":"2022-02-10T17:01:00","guid":{"rendered":"http:\/\/jnack.com\/blog\/?p=19032"},"modified":"2022-02-08T21:10:02","modified_gmt":"2022-02-09T05:10:02","slug":"snapchat-introduces-new-ar-lenses-to-celebrate-the-lunar-new-year","status":"publish","type":"post","link":"http:\/\/jnack.com\/blog\/2022\/02\/10\/snapchat-introduces-new-ar-lenses-to-celebrate-the-lunar-new-year\/","title":{"rendered":"Snapchat introduces new AR lenses to celebrate the lunar new year"},"content":{"rendered":"\n<p>As I&#8217;ve noted previously, I&#8217;m (oddly?) much more bullish on Snap than on Niantic to figure out location-based augmentation of the world. That&#8217;s in part because of their very cool world lens tech, which can pair specific experiences with specific spots. It&#8217;s cool to see it <a href=\"https:\/\/www.socialmediatoday.com\/news\/snapchat-adds-new-ar-story-tools-for-lunar-new-year-to-highlight-the-influe\/618200\/\">rolling out more widely<\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>The first Lens is a new AR experience that takes users through the story of Asian-American businesswoman Lucy Yu, the owner of \u2018Yu &amp; Me Books\u2019 in NYC, which is an independent bookshop that\u2019s dedicated to\u00a0showcasing stories from underrepresented authors.<\/p><\/blockquote>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.socialmediatoday.com\/user_media\/diveimage\/Yuandme.gif\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p>And for one that&#8217;s more widely accessible,<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Snap\u2019s also added a\u00a0new\u00a0<a href=\"https:\/\/lens.snapchat.com\/51615a8e8e694dc9acab1e8a2022e4ed?_ga=2.149268406.1024745097.1643823405-2039051955.1475005765\">Year of the Tiger Lens<\/a>, which uses Sky Segmentation technology to add an animated watercolor tiger jumping through the clouds.<\/p><\/blockquote>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.socialmediatoday.com\/user_media\/diveimage\/tiger.gif\" alt=\"\"\/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>As I&#8217;ve noted previously, I&#8217;m (oddly?) much more bullish on Snap than on Niantic to figure out location-based augmentation of the world. That&#8217;s in part because of their very cool world lens tech, which can pair specific experiences with specific spots. It&#8217;s cool to see it rolling out more widely: The first Lens is a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"_links":{"self":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/19032"}],"collection":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/comments?post=19032"}],"version-history":[{"count":1,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/19032\/revisions"}],"predecessor-version":[{"id":19033,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/19032\/revisions\/19033"}],"wp:attachment":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/media?parent=19032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/categories?post=19032"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/tags?post=19032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}