{"id":22128,"date":"2024-08-08T17:06:44","date_gmt":"2024-08-09T00:06:44","guid":{"rendered":"http:\/\/jnack.com\/blog\/?p=22128"},"modified":"2024-08-08T17:07:15","modified_gmt":"2024-08-09T00:07:15","slug":"top-billing-huge-egos-and-the-art-of-title-design","status":"publish","type":"post","link":"http:\/\/jnack.com\/blog\/2024\/08\/08\/top-billing-huge-egos-and-the-art-of-title-design\/","title":{"rendered":"&#8220;Top Billing,&#8221; huge egos, and the art of title design"},"content":{"rendered":"\n<p><a href=\"https:\/\/99percentinvisible.org\/episode\/top-billing\/\">99% Invisible is back at it<\/a>, uncovering hidden but fascinating bits of design in action. This time around it&#8217;s concerned with the art of movie title &amp; poster design\u2014specifically with how to deal with actors who insist on being top billed. In the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Outrageous_Fortune_(film)#Top-billing_bargain\">case<\/a> of the otherwise forgotten movie <em>Outrageous Fortune<\/em>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Two different prints of the movie were made, one listing Shelley Long&#8217;s name first and the other listing Bette Midler&#8217;s name first. Not only that, two different covers to take-home products (LaserDisc and VHS) were also made, with different names first. The art was mirrored, so that the names aligned with the actors images.<\/p>\n<\/blockquote>\n\n\n\n<p>One interesting pattern that&#8217;s emerged is to place one actor&#8217;s name in the lower left &amp; another in the upper right\u2014thus deliberately conflicting with normal reading order in English:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/jnack.com\/blog\/wp-content\/uploads\/2024\/08\/lav2.webp\"><img decoding=\"async\" loading=\"lazy\" width=\"932\" height=\"524\" src=\"http:\/\/jnack.com\/blog\/wp-content\/uploads\/2024\/08\/lav2.webp\" alt=\"\" class=\"wp-image-22129\" srcset=\"http:\/\/jnack.com\/blog\/wp-content\/uploads\/2024\/08\/lav2.webp 932w, http:\/\/jnack.com\/blog\/wp-content\/uploads\/2024\/08\/lav2-300x169.webp 300w, http:\/\/jnack.com\/blog\/wp-content\/uploads\/2024\/08\/lav2-768x432.webp 768w\" sizes=\"(max-width: 932px) 100vw, 932px\" \/><\/a><\/figure>\n\n\n\n<p>Anyway, as always with this show, just trust me\u2014the subject is way more interesting than you might think.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>99% Invisible is back at it, uncovering hidden but fascinating bits of design in action. This time around it&#8217;s concerned with the art of movie title &amp; poster design\u2014specifically with how to deal with actors who insist on being top billed. In the case of the otherwise forgotten movie Outrageous Fortune: Two different prints of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/22128"}],"collection":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/comments?post=22128"}],"version-history":[{"count":2,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/22128\/revisions"}],"predecessor-version":[{"id":22131,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/22128\/revisions\/22131"}],"wp:attachment":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/media?parent=22128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/categories?post=22128"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/tags?post=22128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}