{"id":3345,"date":"2016-01-06T08:20:16","date_gmt":"2016-01-06T16:20:16","guid":{"rendered":"http:\/\/jnack.com\/blog\/?p=3345"},"modified":"2016-01-06T06:45:00","modified_gmt":"2016-01-06T14:45:00","slug":"maybe-is-addictive-like-nothing-else-out-there","status":"publish","type":"post","link":"http:\/\/jnack.com\/blog\/2016\/01\/06\/maybe-is-addictive-like-nothing-else-out-there\/","title":{"rendered":"&#8220;&#8216;Maybe&#8217; is addictive like nothing else out there&#8221;"},"content":{"rendered":"<p>\u201cDopamine,\u201d says Stanford professor Robert Sapolsky,\u00a0&#8220;is not about pleasure; it\u2019s about the <strong>anticipation<\/strong> of pleasure. It\u2019s about the <strong>pursuit<\/strong> of happiness, rather than about happiness itself.&#8221;<\/p>\n<p>From monkeys pressing buttons, to humans pulling slot machine levers, to careerism &amp; belief in the afterlife, <a href=\"http:\/\/getmentalnotes.com\/cards\/variable_rewards\">variable rewards<\/a> &amp; delayed gratification drive goal-directed behavior like mad. As Vincent Hanna would say, &#8220;<a href=\"https:\/\/www.youtube.com\/watch?v=nShzaU3NP9g\">All I am is what I&#8217;m going after<\/a>.&#8221;<\/p>\n<p>Spend five really interesting minutes with Professor Sapolsky, and if you\u2019re interested in how to build addictive products based on these ideas, check out <a href=\"http:\/\/www.amazon.com\/dp\/1591847788\/?tag=hooked-us-20\">Nir Eyal\u2019s <em>Hooked<\/em><\/a>. <\/p>\n<p><iframe loading=\"lazy\" width=\"604\" height=\"340\" src=\"https:\/\/www.youtube.com\/embed\/axrywDP9Ii0?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe> \u2028<\/p>\n<p>[<a href=\"https:\/\/www.youtube.com\/watch?v=axrywDP9Ii0\">YouTube<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cDopamine,\u201d says Stanford professor Robert Sapolsky,\u00a0&#8220;is not about pleasure; it\u2019s about the anticipation of pleasure. It\u2019s about the pursuit of happiness, rather than about happiness itself.&#8221; From monkeys pressing buttons, to humans pulling slot machine levers, to careerism &amp; belief in the afterlife, variable rewards &amp; delayed gratification drive goal-directed behavior like mad. As Vincent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"_links":{"self":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/3345"}],"collection":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/comments?post=3345"}],"version-history":[{"count":3,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/3345\/revisions"}],"predecessor-version":[{"id":3351,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/3345\/revisions\/3351"}],"wp:attachment":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/media?parent=3345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/categories?post=3345"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/tags?post=3345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}