{"id":3562,"date":"2016-02-29T09:50:24","date_gmt":"2016-02-29T17:50:24","guid":{"rendered":"http:\/\/jnack.com\/blog\/?p=3562"},"modified":"2016-02-29T09:50:24","modified_gmt":"2016-02-29T17:50:24","slug":"i-dont-want-you-to-call-me-passionate","status":"publish","type":"post","link":"http:\/\/jnack.com\/blog\/2016\/02\/29\/i-dont-want-you-to-call-me-passionate\/","title":{"rendered":"I don&#8217;t want you to call me &#8220;passionate&#8221;"},"content":{"rendered":"<p>I want instead to make people take action.<\/p>\n<blockquote>\n<p>In 1983, advertising pioneer David Ogilvy summarized his mission as follows: \u201cWhen I write an advertisement, I don\u2019t want you to tell me that you find it \u2018creative.\u2019 I want you to find it so interesting that you buy the product. <strong>When Aeschines spoke, they said, \u2018How well he speaks.\u2019 But when Demosthenes spoke, they said, \u2018Let us march against Philip\u2019.\u201d<\/strong><\/p>\n<\/blockquote>\n<p>Product management is often an art in creating impact without much formal authority. Back to it I go.<\/p>\n<p>[<a href=\"http:\/\/arstechnica.com\/business\/2012\/05\/make-mainframes-not-war-how-mad-men-sold-computers-in-the-1960s-and-1970s\/\">Via<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I want instead to make people take action. In 1983, advertising pioneer David Ogilvy summarized his mission as follows: \u201cWhen I write an advertisement, I don\u2019t want you to tell me that you find it \u2018creative.\u2019 I want you to find it so interesting that you buy the product. When Aeschines spoke, they said, \u2018How [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"_links":{"self":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/3562"}],"collection":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/comments?post=3562"}],"version-history":[{"count":1,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/3562\/revisions"}],"predecessor-version":[{"id":3563,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/3562\/revisions\/3563"}],"wp:attachment":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/media?parent=3562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/categories?post=3562"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/tags?post=3562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}