{"id":3980,"date":"2016-05-31T11:30:09","date_gmt":"2016-05-31T18:30:09","guid":{"rendered":"http:\/\/jnack.com\/blog\/?p=3980"},"modified":"2016-05-31T11:31:36","modified_gmt":"2016-05-31T18:31:36","slug":"augmented-reality-agony-ecstasy","status":"publish","type":"post","link":"http:\/\/jnack.com\/blog\/2016\/05\/31\/augmented-reality-agony-ecstasy\/","title":{"rendered":"&#8220;Augmented&#8221; reality? Agony &#038; ecstasy"},"content":{"rendered":"<p>Holographic body modification? Snapchat lenses rendered in real life? \u201cThey Live\u201d playing live?<\/p>\n<p>At Google I\/O I started freestyling with an attendee about what we might see when\u2014not if\u2014wearable augmented reality becomes mainstream. He was concerned about kids like his teenage daughter punching metal into their skin, grafting on horns, etc. What if, we mused, one could apply little patches (like the NFC-enabled tattoos we were handing out) and use them to totally modify how others see us, changing everything from gender to species on the fly? If current behavior is any indication, <a href=\"http:\/\/www.adweek.com\/news\/technology\/taco-bells-cinco-de-mayo-snapchat-lens-was-viewed-224-million-times-171390\">we\u2019ll all be human-taco hybrids<\/a>. (A quarter billion views in a day! I still can\u2019t get over that.)<\/p>\n<p>Expecting less personal expression than corporate oppression, Keiichi Matsuda has conjured a <a href=\"http:\/\/hyper-reality.co\/\">terrific dystopian rendering<\/a>\u00a0of such a world. Check out \u201cHyper Reality\u201d:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/166807261?color=c9ff23&amp;title=0&amp;byline=0&amp;portrait=0&amp;badge=0\" width=\"600\" height=\"338\" frameborder=\"0\"><\/iframe><\/p>\n<p>Which directions will all this take? Seems we&#8217;ll know sooner rather than later. See you in the future!<\/p>\n<p>[<a href=\"https:\/\/vimeo.com\/166807261\">Vimeo<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Holographic body modification? Snapchat lenses rendered in real life? \u201cThey Live\u201d playing live? At Google I\/O I started freestyling with an attendee about what we might see when\u2014not if\u2014wearable augmented reality becomes mainstream. He was concerned about kids like his teenage daughter punching metal into their skin, grafting on horns, etc. What if, we mused, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/3980"}],"collection":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/comments?post=3980"}],"version-history":[{"count":2,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/3980\/revisions"}],"predecessor-version":[{"id":3982,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/3980\/revisions\/3982"}],"wp:attachment":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/media?parent=3980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/categories?post=3980"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/tags?post=3980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}