{"id":8125,"date":"2019-01-23T11:28:57","date_gmt":"2019-01-23T19:28:57","guid":{"rendered":"http:\/\/jnack.com\/blog\/?p=8125"},"modified":"2019-01-23T13:07:48","modified_gmt":"2019-01-23T21:07:48","slug":"adobe-acquires-substance-painter","status":"publish","type":"post","link":"http:\/\/jnack.com\/blog\/2019\/01\/23\/adobe-acquires-substance-painter\/","title":{"rendered":"Adobe acquires Substance Painter"},"content":{"rendered":"<p>Interesting <a href=\"https:\/\/theblog.adobe.com\/adobe-acquires-allegorithmic-substance-3D-gaming\/?scid=96244ed1-2b59-47af-b433-4e139323b8e8&amp;mv=social&amp;mv2=owned_social\">news<\/a>:<\/p>\n<blockquote><p><a href=\"https:\/\/www.allegorithmic.com\/\">Allegorithmic<\/a>\u2019s&nbsp;<a href=\"https:\/\/www.allegorithmic.com\/substance\">Substance<\/a>&nbsp;family of tools&nbsp;are used in&nbsp;the vast majority&nbsp;of&nbsp;AAA games, including&nbsp;Call of Duty,&nbsp;Assassin\u2019s Creed, and&nbsp;Forza.&nbsp;They\u2019re increasingly being used for visual effects and animation in entertainment, including in award-winning, popular movies like&nbsp;Blade Runner 2049,&nbsp;Pacific Rim Uprising,&nbsp;and&nbsp;Tomb Raider.&nbsp;And&nbsp;they\u2019re being adopted&nbsp;in the fields of&nbsp;design, product visualization,&nbsp;retail and marketing. [<a href=\"https:\/\/www.behance.net\/galleries\/adobe\/15\/Substance-Painter\">artwork&nbsp;gallery<\/a>]<\/p><\/blockquote>\n<p><iframe loading=\"lazy\" width=\"604\" height=\"340\" src=\"https:\/\/www.youtube.com\/embed\/SusZU-o_kds?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>I\u2019m curious to see how this goes. We <a href=\"http:\/\/blogs.adobe.com\/jnack\/2007\/03\/whats_unique_to_photoshop_extended.html\">introduced 3D painting to Photoshop<\/a> some 12 (!!) years ago, but in retrospect we (or at least I) were naive about the sheer amount of investment &amp; complexity it would entail. Will this acquisition finally help lower complexity &amp; barriers to entry? We shall see.<\/p>\n<p>I once argued that \u201c<a href=\"http:\/\/blogs.adobe.com\/jnack\/2008\/09\/photoshop_3d_is_not_about_3d.html\">Photoshop 3D is not (just) about 3D<\/a>,\u201d but rather about building a general way to import, render, and manipulate non-native content. So little of that dream has come to pass\u2026 But hey, it\u2019s a new day, and in the end we shall all be dead. \ud83d\ude42<\/p>\n<p>[<a href=\"https:\/\/youtu.be\/SusZU-o_kds\">YouTube<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interesting news: Allegorithmic\u2019s&nbsp;Substance&nbsp;family of tools&nbsp;are used in&nbsp;the vast majority&nbsp;of&nbsp;AAA games, including&nbsp;Call of Duty,&nbsp;Assassin\u2019s Creed, and&nbsp;Forza.&nbsp;They\u2019re increasingly being used for visual effects and animation in entertainment, including in award-winning, popular movies like&nbsp;Blade Runner 2049,&nbsp;Pacific Rim Uprising,&nbsp;and&nbsp;Tomb Raider.&nbsp;And&nbsp;they\u2019re being adopted&nbsp;in the fields of&nbsp;design, product visualization,&nbsp;retail and marketing. [artwork&nbsp;gallery] I\u2019m curious to see how this goes. We introduced [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/8125"}],"collection":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/comments?post=8125"}],"version-history":[{"count":4,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/8125\/revisions"}],"predecessor-version":[{"id":8130,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/8125\/revisions\/8130"}],"wp:attachment":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/media?parent=8125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/categories?post=8125"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/tags?post=8125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}