{"id":8719,"date":"2019-05-16T07:23:54","date_gmt":"2019-05-16T14:23:54","guid":{"rendered":"http:\/\/jnack.com\/blog\/?p=8719"},"modified":"2025-03-12T18:59:04","modified_gmt":"2025-03-13T01:59:04","slug":"ar-nike-aims-for-visual-foot-size-estimation","status":"publish","type":"post","link":"http:\/\/jnack.com\/blog\/2019\/05\/16\/ar-nike-aims-for-visual-foot-size-estimation\/","title":{"rendered":"AR: Nike aims for visual foot-size estimation, jersey try-on"},"content":{"rendered":"<p>Hmm\u2026 am I a size 10.5 or 11 in this brand? These questions are notoriously tough to answer without trying on physical goods, and cracking the code for reliable size estimation promises to enable more online shoe buying with fewer returns.<\/p>\n<p>Now Nike seems to have cracked said code. The Verge <a href=\"https:\/\/www.theverge.com\/2019\/5\/9\/18538101\/nike-fit-new-app-ar-measure-feet-shoe-size-online-order-augmented-reality\">writes<\/a>,<\/p>\n<blockquote><p>With this new AR feature, Nike says it can measure each foot individually \u2014 the size, shape, and volume \u2014 with accuracy within 2 millimeters and then suggest the specific size of Nike shoe for the style that you\u2019re looking at. It does this by matching your measurements to the internal volume already known for each of its shoes, and the purchase data of people with similar-sized feet.<\/p><\/blockquote>\n<p>Seems like size estimation could be easily paired with&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=UmJriqzDUTo\">visualization a la Wanna Kicks<\/a>.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" title=\"NewImage.png\" src=\"http:\/\/jnack.com\/blog\/wp-content\/uploads\/2019\/05\/NewImage-16.png\" alt=\"NewImage\" width=\"598\" height=\"399\" border=\"0\"><\/p>\n<p>On a semi-related note, Nike has also partnered with Snapchat to <a href=\"https:\/\/www.fastcompany.com\/90347126\/nikes-new-snapchat-lens-lets-you-virtually-wear-the-u-s-womens-soccer-kit\">enable virtual try-on<\/a> of soccer jerseys:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" title=\"NewImage.png\" src=\"http:\/\/jnack.com\/blog\/wp-content\/uploads\/2019\/05\/NewImage-17.png\" alt=\"NewImage\" width=\"598\" height=\"337\" border=\"0\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hmm\u2026 am I a size 10.5 or 11 in this brand? These questions are notoriously tough to answer without trying on physical goods, and cracking the code for reliable size estimation promises to enable more online shoe buying with fewer returns. Now Nike seems to have cracked said code. The Verge writes, With this new [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,77],"tags":[],"_links":{"self":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/8719"}],"collection":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/comments?post=8719"}],"version-history":[{"count":3,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/8719\/revisions"}],"predecessor-version":[{"id":8736,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/8719\/revisions\/8736"}],"wp:attachment":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/media?parent=8719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/categories?post=8719"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/tags?post=8719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}