{"id":8924,"date":"2019-06-30T09:08:12","date_gmt":"2019-06-30T16:08:12","guid":{"rendered":"http:\/\/jnack.com\/blog\/?p=8924"},"modified":"2019-06-30T21:42:41","modified_gmt":"2019-07-01T04:42:41","slug":"inside-apples-charming-new-bounce-commercial","status":"publish","type":"post","link":"http:\/\/jnack.com\/blog\/2019\/06\/30\/inside-apples-charming-new-bounce-commercial\/","title":{"rendered":"Inside Apple&#8217;s charming new &#8220;Bounce&#8221; commercial"},"content":{"rendered":"<p>I think you\u2019ll enjoy this:<\/p>\n<p><iframe loading=\"lazy\" title=\"AirPods \u2014 Bounce \u2014 Apple\" width=\"604\" height=\"340\" src=\"https:\/\/www.youtube.com\/embed\/yyNtm0LZiKc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>AdAge <a href=\"https:\/\/adage.com\/creativity\/work\/apple-bounce\/2180526\">writes<\/a>,<\/p>\n<blockquote>\n<p>The team shot outdoor scenes in Kiev, Ukraine, before recreating the entire town on a set inside the country\u2019s largest airplane hangar. The \u201cground,\u201d however, was built six feet off the floor, to allow space for trampolines built into the sidewalks. [\u2026]<\/p>\n<p>For a scene where he falls sideways beside a woman on a bench, two practical shots were merged into a single one. The actor bounces off a specially-crafted surface, and the camera was turned 90 degrees to film the woman, who was strapped into a bench built into a wall. The entire production was shot in just 12 days, a feat that required 200 artists and technicians.<\/p>\n<\/blockquote>\n<p>[<a href=\"https:\/\/www.youtube.com\/watch?v=yyNtm0LZiKc\">YouTube<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I think you\u2019ll enjoy this: AdAge writes, The team shot outdoor scenes in Kiev, Ukraine, before recreating the entire town on a set inside the country\u2019s largest airplane hangar. The \u201cground,\u201d however, was built six feet off the floor, to allow space for trampolines built into the sidewalks. [\u2026] For a scene where he falls [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/8924"}],"collection":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/comments?post=8924"}],"version-history":[{"count":2,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/8924\/revisions"}],"predecessor-version":[{"id":8928,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/8924\/revisions\/8928"}],"wp:attachment":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/media?parent=8924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/categories?post=8924"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/tags?post=8924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}