{"id":964,"date":"2014-07-06T07:40:29","date_gmt":"2014-07-06T14:40:29","guid":{"rendered":"http:\/\/jnack.com\/blog\/?p=964"},"modified":"2014-07-03T16:17:02","modified_gmt":"2014-07-03T23:17:02","slug":"short-film-nikes-crowdsourced-cricketers","status":"publish","type":"post","link":"http:\/\/jnack.com\/blog\/2014\/07\/06\/short-film-nikes-crowdsourced-cricketers\/","title":{"rendered":"Short film: Nike&#8217;s crowdsourced cricketers"},"content":{"rendered":"<p>108 different photographers captured bowlers, batsmen and fielders performing the same pre-decided action, with rather cool results:<\/p>\n<p><iframe loading=\"lazy\" width=\"604\" height=\"340\" src=\"https:\/\/www.youtube.com\/embed\/JtxLmInvFcw?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p>Ad agency JWT <a href=\"http:\/\/businesstoday.intoday.in\/story\/case-study-how-jwt-india-created-the-nike-cricket-campaign\/1\/207777.html\">writes<\/a>,<\/p>\n<blockquote>\n<p>The final TV spot includes 1,440 images stitched together from a bank of 225,001 crowd-sourced images of cricket crazy youth. The 1,440 seamless action images, captured by both cricket crazy youth and the 108 photographers, were chosen and stitched together to complete one action of the journey of one ball from bowler to batsman to fielder to keeper.<\/p>\n<\/blockquote>\n<p>[<a href=\"http:\/\/youtu.be\/JtxLmInvFcw\">YouTube<\/a>] [Via Ben Jones]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>108 different photographers captured bowlers, batsmen and fielders performing the same pre-decided action, with rather cool results: Ad agency JWT writes, The final TV spot includes 1,440 images stitched together from a bank of 225,001 crowd-sourced images of cricket crazy youth. The 1,440 seamless action images, captured by both cricket crazy youth and the 108 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/964"}],"collection":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/comments?post=964"}],"version-history":[{"count":2,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/964\/revisions"}],"predecessor-version":[{"id":972,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/964\/revisions\/972"}],"wp:attachment":[{"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/media?parent=964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/categories?post=964"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/tags?post=964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}