“People don’t like to wait while they wait”

Newly minted Googler & interface expert Luke Wroblewski here provides an interesting 5-minute tour of what works & what doesn’t in mobile interface design. In emphasizing the need to get people to the good stuff fast, he includes a great quote from Instagram co-founder Mike Krieger: mobile apps fill potholes of boredom, and “People don’t like to wait while they wait.” The whole thing is worth a watch:

[YouTube]

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