Monthly Archives: May 2019

AR: Nike aims for visual foot-size estimation, jersey try-on

Hmm… am I a size 10.5 or 11 in this brand? These questions are notoriously tough to answer without trying on physical goods, and cracking the code for reliable size estimation promises to enable more online shoe buying with fewer returns.

Now Nike seems to have cracked said code. The Verge writes,

With this new AR feature, Nike says it can measure each foot individually — the size, shape, and volume — with accuracy within 2 millimeters and then suggest the specific size of Nike shoe for the style that you’re looking at. It does this by matching your measurements to the internal volume already known for each of its shoes, and the purchase data of people with similar-sized feet.

Seems like size estimation could be easily paired with visualization a la Wanna Kicks.


On a semi-related note, Nike has also partnered with Snapchat to enable virtual try-on of soccer jerseys:


AR: Google’s “Weird Cuts” lets you make collages in space

Weird indeed, but nifty:

TechCrunch notes,

The app consists of two modes — a cutout mode and a collage mode.

The idea is that you should walk around and collect a bunch of different materials from the world in front of your camera’s viewfinder while in the cutout mode. These images are cut into shapes that you then assemble when you switch to collage mode. To do so, you’ll arrange your cutouts in the 3D space by moving and tapping on the phone’s screen.

You can also adjust the shapes while holding down your finger and moving up, down, left and right — for example, if you want to rotate and scale your “weird cuts” collage shapes.

Unrelated (AFAIK), this little app lets you sketch in 2D, then put the results into AR space. (Adobe Capture should do this!)


Check out Environmental HDR lighting, new in ARCore


Environmental HDR uses machine learning with a single camera frame to understand high dynamic range illumination in 360°. It takes in available light data, and extends the light into a scene with accurate shadows, highlights, reflections and more. When Environmental HDR is activated, digital objects are lit just like physical objects, so the two blend seamlessly, even when light sources are moving.

Check out the results on a digital mannequin (left) and physical mannequin (right):