What if your design tool could understand the meaning & importance of words, then help you style them accordingly?

I’m delighted to say that for what I believe is the first time ever, that’s now possible. For the last 40 years of design software, apps have of course provided all kinds of fonts, styles, and tools for manual typesetting. What they’ve lacked is an understanding of what words actually mean, and consequently of how they should be styled in order to map visual emphasis to semantic importance.

In Microsoft Designer, you can now create a new text object, then apply hierarchical styling (primary, secondary, tertiary) based on AI analysis of word importance:

I’d love to hear what you think. You can go to designer.microsoft.com, create a new document, and add some text. Note: The feature hasn’t yet been rolled out to 100% of users, so it may not yet be available to you—but even in that case it’d be great to hear your thoughts on Designer in general.

This feature came about in response to noticing that text-to-image models are not only learning to spell well (check out some examples I’ve gathered on Pinterest), but can also set text with varied size, position, and styling that’s appropriate to the importance of each word. Check out some of my Ideogram creations (which you can click on & remix using the included prompts):

These results of course incredible (imagine seeing any of this even three years ago!), but they’re just flat images, not editable text. Our new feature, by contrast, leverages semantic understanding and applies it to normal text objects.

What we’ve shipped now is just the absolute tip of the iceberg: to start we’re simply applying preset values based on word hierarchy, but you can readily imagine richer layouts, smart adaptive styling, and much more. Stay tuned—and let us know what you’d like to see!