{"id":10443,"date":"2013-11-28T08:25:25","date_gmt":"2013-11-28T16:25:25","guid":{"rendered":"https:\/\/blogs.adobe.com\/jnack\/?p=10443"},"modified":"2013-11-28T08:25:25","modified_gmt":"2013-11-28T16:25:25","slug":"a-giant-tot-points-skyward","status":"publish","type":"post","link":"https:\/\/jnack.com\/blog\/2013\/11\/28\/a-giant-tot-points-skyward\/","title":{"rendered":"A giant tot points skyward"},"content":{"rendered":"<p>British Airways (the first really big site I ever helped design) is running a <a href=\"http:\/\/www.britishairways.com\/en-gb\/flights-and-holidays\/flights\/lookup\">clever new campaign<\/a>. Per <a href=\"http:\/\/www.engadget.com\/2013\/11\/22\/british-airways-billboard\/\">Engadget<\/a>,<\/p>\n<blockquote>\n<p>[T]he new advertisement, installed front and center at London&#8217;s Piccadilly Circus, uses &#8220;custom-built surveillance technology&#8221; to track incoming BA aircraft, prompting the screen to display a child pointing directly at the plane as it passes overhead. The adjacent text offers up the flight number and its origin or destination, along with a custom message, such as the lowest fare for that route or the current weather where that plane is headed.<\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" title=\"British Airways - #lookup in Piccadilly Circus #DiscoverBA\" width=\"604\" height=\"340\" src=\"https:\/\/www.youtube.com\/embed\/GtJx_pZjvzc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>[<a href=\"http:\/\/www.youtube.com\/watch?v=GtJx_pZjvzc\">YouTube<\/a>] [Via Al Mooney]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>British Airways (the first really big site I ever helped design) is running a clever new campaign. Per Engadget, [T]he new advertisement, installed front and center at London&#8217;s Piccadilly Circus, uses &#8220;custom-built surveillance technology&#8221; to track incoming BA aircraft, prompting the screen to display a child pointing directly at the plane as it passes overhead. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/10443"}],"collection":[{"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/comments?post=10443"}],"version-history":[{"count":0,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/10443\/revisions"}],"wp:attachment":[{"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/media?parent=10443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/categories?post=10443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/tags?post=10443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}