{"id":11231,"date":"2006-10-06T14:02:29","date_gmt":"2006-10-06T14:02:29","guid":{"rendered":"http:\/\/blogs.adobe.com\/jnackdev\/2006\/10\/aperture-war-gimme-a-break.html"},"modified":"2006-10-06T14:02:29","modified_gmt":"2006-10-06T14:02:29","slug":"aperture_war_gimme_a_break","status":"publish","type":"post","link":"https:\/\/jnack.com\/blog\/2006\/10\/06\/aperture_war_gimme_a_break\/","title":{"rendered":"&quot;Aperture war&quot;?  Gimme a break."},"content":{"rendered":"<p>To dignify or not to dignify, that is the question&#8230;<br \/>\nNormally I prefer to let random piles o&#8217; nonsense pass by unremarked, but this one has been <a href=\"http:\/\/digg.com\/apple\/Are_Apple_and_Adobe_at_war_over_Aperture\">Dugg<\/a>, and the resulting traffic makes me feel like saying something.<br \/>\nSo, an <a href=\"http:\/\/www.invbiznews.com\/wordpress\/are-apple-and-adobe-at-war-over-aperture\/\" \/>anonymous article<\/a> says that an unnamed Adobe exec &#8220;vented ire and shock<sup>*<\/sup> &#8221; at an unspecified company meeting.  <i>Very racy!<\/i><br \/>\nFor what it&#8217;s worth, I don&#8217;t recall anything like this happening, and <a href=\"http:\/\/weblogs.macromedia.com\/jd\/archives\/2006\/10\/aperture_war.cfm\">other folks don&#8217;t, either<\/a>.  That said, it&#8217;s hard to prove a negative, especially without names, quotes, etc.  In any case, it would have been nice if someone&#8211;anyone&#8211;had approached Adobe for confirmation or comment, instead of taking the story at face value.<br \/>\nHere are a couple of tips for any self-styled <a href=\"http:\/\/www.invbiznews.com\/wordpress\/about\/\" \/>business news source<\/a>:<\/p>\n<ul>\n<li>Include bylines (y&#8217;know, so we know who&#8217;s saying what).\n<li>Feature actual quotes and sources (ditto).\n<li>Don&#8217;t suggest that big, publicly owned, successful companies would do manifestly stupid, self-defeating things like &#8220;dropping or delaying support for Apple\u2019s new Intel platform products with the upcoming version of Adobe Photoshop CS3.&#8221;  Mactel nativeness is expected to motivate a lot of folks to upgrade, and if Adobe could flip a switch and make it happen tomorrow, we would&#8211;Aperture and anything else notwithstanding.<sup>**<\/sup><\/ul>\n<p>Now, does the Lightroom team want to kick Aperture&#8217;s butt?  You bet!  And can we safely guess that the Aperture team wants to wipe the floor with Lightroom?  Hell yeah!  And is this all good for customers?  Absolutely.  I know both companies to be full of bright, passionate, ethical people, and some healthy competition benefits everyone.<br \/>\nSo listen, my Mac brethren: We&#8217;re working like mad on this Mactel thing (with Apple&#8217;s excellent ongoing help) because it&#8217;s the right thing to do for customers.  Everyone knows that, and assertions that Adobe would do something petty and stupid just to irk Apple&#8211;well, they&#8217;re not worth the pixels they&#8217;re printed on.  (It was a pitch in the dirt, but I felt I had to set the record straight.)<br \/>\nOh, and one more thing: news we share over the next weeks and months is going to confound <i>a lot<\/i> of critics.  Stay tuned.<br \/>\nAnd now, back to work.<br \/>\nJ.<br \/>\n&#8212;&#8212;-<br \/>\n<i><sup>*<\/sup> Incidentally, Aperture wasn&#8217;t a surprise to Adobe.  <a href=\"http:\/\/blogs.adobe.com\/jnack\/2005\/10\/welcome_apple.html\">As I said at the beginning<\/a>, it&#8217;s something we&#8217;d expected for a long time.  Apple had likewise anticipated Lightroom.<br \/>\n<sup>**<\/sup> Not convinced?  Here&#8217;s a little history: When the PowerPC first came to the Mac, Adobe released a free plug-in for Photoshop 2.5.  And when the G5 was released, Adobe released a free update for Photoshop 7, despite the fact that CS1 was roughly six weeks away.  We spent time this year trying to do the same for CS2, but it wasn&#8217;t in the cards.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To dignify or not to dignify, that is the question&#8230; Normally I prefer to let random piles o&#8217; nonsense pass by unremarked, but this one has been Dugg, and the resulting traffic makes me feel like saying something. So, an anonymous article says that an unnamed Adobe exec &#8220;vented ire and shock* &#8221; at an [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/11231"}],"collection":[{"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/comments?post=11231"}],"version-history":[{"count":0,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/11231\/revisions"}],"wp:attachment":[{"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/media?parent=11231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/categories?post=11231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/tags?post=11231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}