{"id":12962,"date":"2020-06-18T17:09:06","date_gmt":"2020-06-19T00:09:06","guid":{"rendered":"http:\/\/jnack.com\/blog\/?p=12962"},"modified":"2020-06-18T17:10:38","modified_gmt":"2020-06-19T00:10:38","slug":"land-rover-takes-ar-off-roading","status":"publish","type":"post","link":"https:\/\/jnack.com\/blog\/2020\/06\/18\/land-rover-takes-ar-off-roading\/","title":{"rendered":"Land Rover takes AR off-roading"},"content":{"rendered":"\n<p>The Land Rover app for <a href=\"https:\/\/apps.apple.com\/gb\/app\/land-rover-defender-ar\/id1479208489\">iOS<\/a> &amp; <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.landrover.defenderar\">Android<\/a>, leveraging Unity + ARKit &amp; ARCore, goes beyond ye old &#8220;spin car in space &amp; maybe change wheels&#8221; approach we&#8217;ve long seen. Somehow I can&#8217;t embed <a href=\"https:\/\/player.vimeo.com\/video\/429583039\">the video<\/a>, but it&#8217;s worth a look, and you can get a taste of the immersive environments it enables here:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5cb175a29b7d155c1fece500\/1571154432862-ZJJ60759FGFXFMOOS6JJ\/ke17ZwdGBToddI8pDm48kPTrHXgsMrSIMwe6YW3w1AZ7gQa3H78H3Y0txjaiv_0fDoOvxcdMmMKkDsyUqMSsMWxHk725yiiHCCLfrh8O1z4YTzHvnKhyp6Da-NYroOW3ZGjoBKy3azqku80C789l0p52bY8kZn6Mpkp9xtPUVLhvLurswpbKwwoDWqBh58NLxQZMhB36LmtxTXHHtLwR3w\/WhiteBackgroundFinal_02.png?format=750w\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5cb175a29b7d155c1fece500\/1580310855298-I8Q2HV25QJ3P1UZ06NLB\/ke17ZwdGBToddI8pDm48kIisVeufsLaqPYS75OuX1FxZw-zPPgdn4jUwVcJE1ZvWEtT5uBSRWt4vQZAgTJucoTqqXjS3CfNDSuuf31e0tVGUIyZMpo6jDvOlV8ELZznZDi-rr9EJ6o3n8IpvEJDIMaEcAfnVBrEqrgp1UxUHGkY\/Ice+Beauty+Clip+1.gif?format=500w\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5cb175a29b7d155c1fece500\/1580310853325-1KUDFOJ8GCTEUUTCLGJ7\/ke17ZwdGBToddI8pDm48kIisVeufsLaqPYS75OuX1FxZw-zPPgdn4jUwVcJE1ZvWEtT5uBSRWt4vQZAgTJucoTqqXjS3CfNDSuuf31e0tVGUIyZMpo6jDvOlV8ELZznZDi-rr9EJ6o3n8IpvEJDIMaEcAfnVBrEqrgp1UxUHGkY\/Forest+Beauty+Clip+1.gif?format=500w\" alt=\"\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The Land Rover app for iOS &amp; Android, leveraging Unity + ARKit &amp; ARCore, goes beyond ye old &#8220;spin car in space &amp; maybe change wheels&#8221; approach we&#8217;ve long seen. Somehow I can&#8217;t embed the video, but it&#8217;s worth a look, and you can get a taste of the immersive environments it enables here:<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[18,13],"tags":[],"_links":{"self":[{"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/12962"}],"collection":[{"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/comments?post=12962"}],"version-history":[{"count":3,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/12962\/revisions"}],"predecessor-version":[{"id":12966,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/12962\/revisions\/12966"}],"wp:attachment":[{"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/media?parent=12962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/categories?post=12962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/tags?post=12962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}