{"id":17163,"date":"2011-09-13T15:36:05","date_gmt":"2011-09-13T22:36:05","guid":{"rendered":"http:\/\/blogs.adobe.com\/jnack\/?p=4973"},"modified":"2011-09-13T15:36:05","modified_gmt":"2011-09-13T22:36:05","slug":"adobe-acquires-iridas-video-tools","status":"publish","type":"post","link":"https:\/\/jnack.com\/blog\/2011\/09\/13\/adobe-acquires-iridas-video-tools\/","title":{"rendered":"Adobe acquires IRIDAS video tools"},"content":{"rendered":"<p>Sounds like some <a href=\"http:\/\/www.iridas.com\/\">fast, powerful color grading &amp; HDR tools<\/a> are coming to the Production Premium suite. According to the <a href=\"http:\/\/www.adobe.com\/aboutadobe\/pressroom\/pressreleases\/201109\/090811AdobeAcquiresIRIDASl.html\">press release<\/a>,<\/p>\n<blockquote>\n<p>The addition of IRIDAS technology includes SpeedGrade, an award-winning toolset for Stereo 3D, RAW processing, color grading and finishing of digital content. IRIDAS offers the only non-destructive tools for primary and secondary color correction that are optimized for multi-core CPU and GPU performance.<\/p>\n<\/blockquote>\n<p>Adobe&#8217;s video apps have <a href=\"http:\/\/www.loopinsight.com\/2011\/09\/07\/adobes-video-tools-boast-45-growth-on-the-mac-thanks-to-final-cut-x\/\">been on a tear lately<\/a>, with more exciting developments to come. (My wife works in that group &amp; I love getting peeks at what&#8217;s brewing.)<\/p>\n<p>Update: The team requests (and is <a href=\"http:\/\/blogs.adobe.com\/premiereprotraining\/2011\/09\/adobe-iridas.html\">getting lots of) feedback<\/a> on the acquisition.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sounds like some fast, powerful color grading &amp; HDR tools are coming to the Production Premium suite. According to the press release, The addition of IRIDAS technology includes SpeedGrade, an award-winning toolset for Stereo 3D, RAW processing, color grading and finishing of digital content. IRIDAS offers the only non-destructive tools for primary and secondary color [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/17163"}],"collection":[{"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/comments?post=17163"}],"version-history":[{"count":0,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/17163\/revisions"}],"wp:attachment":[{"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/media?parent=17163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/categories?post=17163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/tags?post=17163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}