{"id":20079,"date":"2022-10-05T03:25:00","date_gmt":"2022-10-05T10:25:00","guid":{"rendered":"http:\/\/jnack.com\/blog\/?p=20079"},"modified":"2022-10-04T15:37:35","modified_gmt":"2022-10-04T22:37:35","slug":"snapchat-even-simple-ar-is-effective-ar","status":"publish","type":"post","link":"https:\/\/jnack.com\/blog\/2022\/10\/05\/snapchat-even-simple-ar-is-effective-ar\/","title":{"rendered":"Snapchat: Even simple AR is effective AR"},"content":{"rendered":"\n<p>A <em>quarter billion people<\/em> engage with AR content <em>every day<\/em>, <a href=\"https:\/\/www.socialmediatoday.com\/news\/Snapchat-Shares-Data-on-Simple-Versus-Complex-AR\/633227\/\">the company says<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/jnack.com\/blog\/wp-content\/uploads\/2022\/10\/bG9jYWw6Ly8vZGl2ZWltYWdlL3NuYXBfcTJfMjAyMl8zLnBuZw.webp\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"294\" src=\"http:\/\/jnack.com\/blog\/wp-content\/uploads\/2022\/10\/bG9jYWw6Ly8vZGl2ZWltYWdlL3NuYXBfcTJfMjAyMl8zLnBuZw.webp\" alt=\"\" class=\"wp-image-20084\"\/><\/a><\/figure>\n\n\n\n<p>And interestingly, one need not create a complex lens in order to have it pay off:<\/p>\n\n\n\n<p><em>\u201cThe research found that simple AR can be just as performant as a sophisticated, custom Lens in driving both upper and lower-funnel metrics like brand awareness and purchase intent.\u00a0Brands with the resources to execute a more sophisticated Lens will see additional benefits in mid-funnel brand metrics, including favorability and consideration.\u201d<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/jnack.com\/blog\/wp-content\/uploads\/2022\/10\/bG9jYWw6Ly8vZGl2ZWltYWdlL3NuYXBfbGVuc19kYXRhMi5wbmc.webp\"><img decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"388\" src=\"http:\/\/jnack.com\/blog\/wp-content\/uploads\/2022\/10\/bG9jYWw6Ly8vZGl2ZWltYWdlL3NuYXBfbGVuc19kYXRhMi5wbmc.webp\" alt=\"\" class=\"wp-image-20082\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>A quarter billion people engage with AR content every day, the company says. And interestingly, one need not create a complex lens in order to have it pay off: \u201cThe research found that simple AR can be just as performant as a sophisticated, custom Lens in driving both upper and lower-funnel metrics like brand awareness [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"_links":{"self":[{"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/20079"}],"collection":[{"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/comments?post=20079"}],"version-history":[{"count":4,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/20079\/revisions"}],"predecessor-version":[{"id":20085,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/20079\/revisions\/20085"}],"wp:attachment":[{"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/media?parent=20079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/categories?post=20079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/tags?post=20079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}