{"id":20496,"date":"2023-01-18T07:33:00","date_gmt":"2023-01-18T15:33:00","guid":{"rendered":"http:\/\/jnack.com\/blog\/?p=20496"},"modified":"2023-02-13T09:44:11","modified_gmt":"2023-02-13T17:44:11","slug":"the-worlds-first-nerf-powered-commercial","status":"publish","type":"post","link":"https:\/\/jnack.com\/blog\/2023\/01\/18\/the-worlds-first-nerf-powered-commercial\/","title":{"rendered":"The world&#8217;s first (?) NeRF-powered commercial"},"content":{"rendered":"\n<p>Karen X. Cheng, back with another 3D\/AI banger:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">The first NeRF in a TV commercial!<br><br>It starts with a scene of a younger version of me, and then transitions to present-day me<br>Directed by <a href=\"https:\/\/twitter.com\/nortondirector?ref_src=twsrc%5Etfw\">@nortondirector<\/a> using <a href=\"https:\/\/twitter.com\/LumaLabsAI?ref_src=twsrc%5Etfw\">@LumaLabsAI<\/a> for <a href=\"https:\/\/twitter.com\/McDonalds?ref_src=twsrc%5Etfw\">@McDonalds<\/a> <br><br>*at least, it&#39;s the first commercial that I know using NeRF, if you know of another lmk \ud83d\ude42 <a href=\"https:\/\/t.co\/1afloHkdVC\">pic.twitter.com\/1afloHkdVC<\/a><\/p>&mdash; Karen X. Cheng (@karenxcheng) <a href=\"https:\/\/twitter.com\/karenxcheng\/status\/1615404573367361542?ref_src=twsrc%5Etfw\">January 17, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>As luck (?) would have it, the commercial dropped on the third anniversary of my former teammate Jon Barron &amp; collaborators bringing <a href=\"https:\/\/datagen.tech\/guides\/synthetic-data\/neural-radiance-field-nerf\/\">NeRFs<\/a> into existence:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Three years ago today, the project that eventually became NeRF started working (positional encoding was the missing piece that got us from &quot;hmm&quot; to &quot;wow&quot;). Here&#39;s a snippet of that email thread between Matt Tancik, <a href=\"https:\/\/twitter.com\/_pratul_?ref_src=twsrc%5Etfw\">@_pratul_<\/a>, <a href=\"https:\/\/twitter.com\/BenMildenhall?ref_src=twsrc%5Etfw\">@BenMildenhall<\/a>, and me. Happy birthday NeRF! <a href=\"https:\/\/t.co\/UtuQpWsOt4\">pic.twitter.com\/UtuQpWsOt4<\/a><\/p>&mdash; Jon Barron (@jon_barron) <a href=\"https:\/\/twitter.com\/jon_barron\/status\/1615376364793901057?ref_src=twsrc%5Etfw\">January 17, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Karen X. Cheng, back with another 3D\/AI banger: As luck (?) would have it, the commercial dropped on the third anniversary of my former teammate Jon Barron &amp; collaborators bringing NeRFs into existence:<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[18,66,70],"tags":[],"_links":{"self":[{"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/20496"}],"collection":[{"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/comments?post=20496"}],"version-history":[{"count":1,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/20496\/revisions"}],"predecessor-version":[{"id":20497,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/20496\/revisions\/20497"}],"wp:attachment":[{"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/media?parent=20496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/categories?post=20496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/tags?post=20496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}