{"id":5336,"date":"2017-04-22T08:19:41","date_gmt":"2017-04-22T15:19:41","guid":{"rendered":"http:\/\/jnack.com\/blog\/?p=5336"},"modified":"2017-05-11T11:53:33","modified_gmt":"2017-05-11T18:53:33","slug":"be-the-user","status":"publish","type":"post","link":"https:\/\/jnack.com\/blog\/2017\/04\/22\/be-the-user\/","title":{"rendered":"Be the user"},"content":{"rendered":"<p>i.e., Don\u2019t build me some wishy-washy bullshit<\/p>\n<blockquote>\n<p>&#8220;How come the Mac group produced Mac and the people at IBM produced the PCjr? We think the Mac will sell zillions, but we didn\u2019t build Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren\u2019t going to go out and do market research. We just wanted to build the best thing we could build.&#8221; \u2014 Steve Jobs, 1985<\/p>\n<\/blockquote>\n<p>I know, I know: \u201cYou are not the user,\u201d and \u201cThe truth is outside the building.\u201d But as I counseled teammates today, if [productivity product X] isn&#8217;t addressing your personal, specific, Googler needs, <strong>figure out why &amp; fix it<\/strong>. Pick a <strong>personal<\/strong> destination that&#8217;ll make you happier &amp; more productive at work, then laser-burn your way to it.<\/p>\n<p><strong>That<\/strong> is a critical user journey.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" title=\"NewImage.png\" src=\"http:\/\/www.jnack.com\/micronaxx\/wp-content\/uploads\/2017\/04\/INewImage-1.png\" alt=\"NewImage\" width=\"598\" height=\"527\" border=\"0\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>i.e., Don\u2019t build me some wishy-washy bullshit &#8220;How come the Mac group produced Mac and the people at IBM produced the PCjr? We think the Mac will sell zillions, but we didn\u2019t build Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,14],"tags":[],"_links":{"self":[{"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/5336"}],"collection":[{"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/comments?post=5336"}],"version-history":[{"count":1,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/5336\/revisions"}],"predecessor-version":[{"id":5337,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/5336\/revisions\/5337"}],"wp:attachment":[{"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/media?parent=5336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/categories?post=5336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/tags?post=5336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}