{"id":55,"date":"2014-02-08T19:23:00","date_gmt":"2014-02-08T19:23:00","guid":{"rendered":"http:\/\/jnack.com\/blog\/?p=55"},"modified":"2014-02-09T01:58:34","modified_gmt":"2014-02-09T01:58:34","slug":"keeping-my-head-on-straight","status":"publish","type":"post","link":"https:\/\/jnack.com\/blog\/2014\/02\/08\/keeping-my-head-on-straight\/","title":{"rendered":"Keeping my head on straight"},"content":{"rendered":"<p>It&#8217;s really been an extraordinary week, with such a <a href=\"https:\/\/blogs.adobe.com\/jnack\/2014\/02\/announcing-a-big-change-im-going-to-google.html\">crazy-generous<\/a> <a href=\"https:\/\/blogs.adobe.com\/jnack\/2014\/02\/speechless.html\">outpouring<\/a> of support from friends, colleagues, and readers. A guy could get pretty high on his own supply. That&#8217;s why I like remembering bits like this (quoted once <a href=\"http:\/\/blogs.adobe.com\/jnack\/2012\/05\/a-thought-on-persuasion.html\">previously<\/a>):<\/p>\n<blockquote><p>In 1983, advertising pioneer David Ogilvy summarized his mission as follows: \u201cWhen I write an advertisement, I don\u2019t want you to tell me that you find it \u2018creative.\u2019 I want you to find it so interesting that you buy the product. <strong>When Aeschines spoke, they said, \u2018How well he speaks.\u2019 But when Demosthenes spoke, they said, \u2018Let us march against Philip\u2019.\u201d<\/strong><\/p><\/blockquote>\n<p>Note to self: People <em>say<\/em> you&#8217;re great; now let&#8217;s <em>show<\/em>, not tell.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s really been an extraordinary week, with such a crazy-generous outpouring of support from friends, colleagues, and readers. A guy could get pretty high on his own supply. That&#8217;s why I like remembering bits like this (quoted once previously): In 1983, advertising pioneer David Ogilvy summarized his mission as follows: \u201cWhen I write an advertisement, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/55"}],"collection":[{"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/comments?post=55"}],"version-history":[{"count":3,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/55\/revisions"}],"predecessor-version":[{"id":60,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/posts\/55\/revisions\/60"}],"wp:attachment":[{"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/media?parent=55"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/categories?post=55"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jnack.com\/blog\/wp-json\/wp\/v2\/tags?post=55"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}