As I’ve noted previously, I’m (oddly?) much more bullish on Snap than on Niantic to figure out location-based augmentation of the world. That’s in part because of their very cool world lens tech, which can pair specific experiences with specific spots. It’s cool to see it rolling out more widely:
The first Lens is a new AR experience that takes users through the story of Asian-American businesswoman Lucy Yu, the owner of ‘Yu & Me Books’ in NYC, which is an independent bookshop that’s dedicated to showcasing stories from underrepresented authors.
And for one that’s more widely accessible,
Snap’s also added a new Year of the Tiger Lens, which uses Sky Segmentation technology to add an animated watercolor tiger jumping through the clouds.