Zooming around the world through Google Street View

“My whole life has been one long ultraviolent hyperkinetic nightmare,” wrote Mark Leyner in “Et Tu, Babe?” That thought comes to mind when glimpsing this short film by Adam Chitayat, stitched together from thousands of Street View images (see Vimeo page for a list of locations).

I love the idea—indeed, back in 2014 I tried to get Google Photos to stitch together visual segues that could interconnect one’s photos—but the pacing here has my old man brain pulling the e-brake after just some short exposure. YMMV, so here ya go:

[Via]

Google Photos redesigns Memories

Nice work from my old crew:

With the update that starts rolling out today, you’ll see more videos — including the best snippets from your longer videos that Photos will automatically select and trim so you can relive the most meaningful moments. Even your still photos will feel more dynamic thanks to a subtle zoom that brings movement to your memories. And to bring it all together, next month we’ll start adding instrumental music to some Memories.

Happily, they’ve finally built a subset of the collage editor I spec’d out eight years ago (🧂🤷🏼).

Also,

Soon, you’ll begin to see full Cinematic Memories that transform multiple still photos into an end-to-end cinematic experience, taking you back to that moment in time. Cinematic Memories will also have music, making your photos feel a little more like a movie.

Snapchat: Even simple AR is effective AR

A quarter billion people engage with AR content every day, the company says.

And interestingly, one need not create a complex lens in order to have it pay off:

“The research found that simple AR can be just as performant as a sophisticated, custom Lens in driving both upper and lower-funnel metrics like brand awareness and purchase intent. Brands with the resources to execute a more sophisticated Lens will see additional benefits in mid-funnel brand metrics, including favorability and consideration.”