I’m so pleased—and so tired! 😅—to be introducing Adobe Firefly, the new generative imaging foundation that a passionate band of us have been working to bring to the world. Check out the high-level vision…
…as well as the part more directly in my wheelhouse: the interactive preview site & this overview of great stuff that’s waiting in the wings:
I’ll have a lot more to share soon. In the meantime, we’d love to hear what you think of what you see so far!
I believe strongly that creative tools must honor the wishes & rights of creative people. Hopefully that sounds thuddingly obvious, but it’s been less obvious how to get to a better state than the one we now inhabit, where a lot of folks are (quite reasonably, IMHO) up in arms about AI models having been trained on their work, without their consent. People broadly agree that we need solutions, but getting to them—especially via big companies—hasn’t been quick.
Thus it’s great to see folks like Mat Dryhurst & Holly Herndon driving things forward, working with Stability.ai and others to define opt-out/-in tools & get buy-in from model trainers. Check out the news:
Here’s a concise explainer vid from Mat:
Okay, not directly, but generally dead-on:
We are all capable of believing things which we know to be untrue, and then, when we are finally proved wrong, impudently twisting the facts so as to show that we were right. Intellectually, it is possible to carry on this process for an indefinite time: the only check on it is that sooner or later a false belief bumps up against solid reality, usually on a battlefield.” – George Orwell, 1946.
“…or at reorg time.” — JNack
I’m incredibly excited to say that my team has just opened a really rare role to design AI-first experiences. From the job listing:
Together, we are working to inspire and empower the next generation of creatives. You will play an integral part, designing and prototyping exciting new product experiences that take full advantage of the latest AI technology from Adobe research. We’ll work iteratively to design, prototype, and test novel creative experiences, develop a deep understanding of user needs and craft new AI-first creative tools that empower users in entirely new and unimagined ways.
Your challenge is to help us pioneer AI-first creation experiences by creating novel experiences that are intuitive, empowering and first of kind.
By necessity that’s a little vague, but trust me, this stuff is wild (check out some of what I’ve been posting in the AI/ML category here), and I need a badass fellow explorer. I really want a partner who’s excited to have a full seat at the table alongside product & eng (i.e. you’re in the opposite of a service relationship where we just chuck things over the wall and say “make this pretty!”), and who’s excited to rapidly visualize a lot of ideas that we’ll test together.
We are at a fascinating inflection point, where computers learn to see more like people & can thus deliver new expressive superpowers. There will be many dead ends & many challenging ethical questions that need your careful consideration—but as Larry Page might say, it’s all “uncomfortably exciting.” 🔥
If you might be the partner we need, please get in touch via the form above, and feel free to share this opportunity with anyone who might be a great fit. Thanks!
This simple but excellent question was put to me once by Merlin Mann. I’ve reflected on it many times over the years, and I’d ask it of promising candidates in job interviews. I’m asking myself now, as I mark one more revolution around the Sun.
Some people say “Money.” Okay, sure… but why?
Others say “Time.” That’s maybe closer to my heart—but again, to what end? What are you/we doing with the time we have now?
For me the answer has always been “Impact.” I don’t know whether that’s “right” (if such a thing exists), but it captures my eternal desire to make a positive dent in the universe, as Steve Jobs would put it. I want to leave things better than I found them—happier, more beautiful, more fun—for my family, friends, and the creative world at large.
Maybe better answers exist—Love, Courage, Wisdom; I want them all in great abundance. From those things would flow impact & all other goodness.
I dunno; how about you?
One nice, cheeky quirk of Google is the ability to write one’s own epitaph upon departing, slapping a few words of sometimes salty wisdom on the out door. My former colleague Hodie Meyers bugged out just ahead of me & dropped a sarcastic fistful of Despair.com-worthy gems:
“Everyone sweeps the floor around here.”
As I’ve noted many times, that core ethos from Adobe’s founders has really stuck with me over the years. In a similar, if superficially darker, vein, I keep meditating on the phrase “No One Is Coming, It’s Up To Us,” which appears in a sticker I put on the back of my car:
It’s reeeeealy easy to sit around and complain that we don’t have enough XYZ support (design cycles, eng bodies, etc.), and it’s all true/fair—but F that ‘cause it doesn’t move the ball. I keep thinking of DMX, with regard to myself & other comfortable folks:
I put in work, and it’s all for the kids (uh)
But these cats done forgot what work is (uh-huh)
Some brief & bracing wisdom:
Happy Monday. Go get some.