“Sky Dachshunds!” The future of creativity?

Here are four minutes that I promise you won’t regret spending as Nathan Shipley demonstrates DALL•E 3 working inside ChatGPT to build up an entire visual world:

I mean, seriously, the demo runs through creating:

  • Ideas
  • Initial visuals
  • Logos
  • Apparel featuring the logos
  • Game art
  • Box copy
  • Games visualized in multiple styles
  • 3D action figures
  • and more.

Insane. Also charming: its extremely human inability to reliably spell “Dachshund!”

Firefly summary on The Verge

In case you missed any or all of last week’s news, here’s a quick recap:

Firefly-powered workflows that have so far been limited to the beta versions of Adobe’s apps — like Illustrator’s vector recoloring, Express text-to-image effects, and Photoshop’s Generative Fill tools — are now generally available to most users (though there are some regional restrictions in countries with strict AI laws like China).

Adobe is also launching a standalone Firefly web app that will allow users to explore some of its generative capabilities without subscribing to specific Adobe Creative Suite applications. Adobe Express Premium and the Firefly web app will be included as part of a paid Creative Cloud subscription plan.

Specifically around credits:

To help manage the compute demand (and the costs associated with generative AI), Adobe is also introducing a new credit-based system that users can “cash in” to access the fastest Firefly-powered workflows. The Firefly web app, Express Premium, and Creative Cloud paid plans will include a monthly allocation of Generative Credits starting today, with all-app Creative Cloud subscribers receiving 1,000 credits per month.

Users can still generate Firefly content if they exceed their credit limit, though the experience will be slower. Free plans for supported apps will also include a credit allocation (subject to the app), but this is a hard limit and will require customers to purchase additional credits if they’re used up before the monthly reset. Customers can buy additional Firefly Generative Credit subscription packs starting at $4.99.

How Adobe is compensating Stock creators for their contributions to Firefly

None of this AI magic would be possible without beautiful source materials from creative people, and in a new blog post and FAQ, the Adobe Stock team provides some new info:

All eligible Adobe Stock contributors with photos, vectors or illustrations in the standard and Premium collection, whose content was used to train the first commercial Firefly model will receive a Firefly bonus. This initial bonus, which will be different for each contributor, is based on the all-time total number of approved images submitted to Adobe Stock that were used for Firefly training, and the number of licenses that those images generated in the 12-month period between June 3rd, 2022, to June 2nd, 2023. The bonus is planned to pay out once a year and is currently weighted towards number of licenses issued for an image, which we consider a useful proxy for the demand and usefulness of those images. The next Firefly Bonus is planned for 2024 for new content used for training Firefly.

They’ve also provided info on what’s permissible around submitting AI-generated content:

With Adobe Firefly now commercially available, Firefly-generated works that meet our generative AI submission guidelines will now be eligible for submission to Adobe Stock. Given the proliferation of generative AI in tools like Photoshop, and many more tools and cameras to come, we anticipate that assets in the future will contain some number of generated pixels and we want to set up Adobe Stock for the future while protecting artists. We are increasing our moderation capabilities and systems to be more effective at preventing the use of creators’ names as prompts with a focus on protecting creators’ IP. Contributors who submit content that infringes or violates the IP rights of other creators will be removed from Adobe Stock.

Adobe, AI, and the FAIR act

From Dana Rao, Adobe’s General Counsel & Chief Trust Officer:

Adobe has proposed that Congress establish a new Federal Anti-Impersonation Right (the “FAIR” Act) to address this type of economic harm. Such a law would provide a right of action to an artist against those that are intentionally and commercially impersonating their work or likeness through AI tools. This protection would provide a new mechanism for artists to protect their livelihood from people misusing this new technology, without having to rely solely on laws around copyright and fair use. In this law, it’s simple: intentional impersonation using AI tools for commercial gain isn’t fair.

This is really tricky territory, as we seek to find a balance between enabling creative use of tools & protection of artists. I encourage you to read the whole post, and I’d love to hear your thoughts.

Luma adds NeRF-powered fly-throughs

“Get cinematic and professional-looking drone Flythroughs in minutes from shaky amateur recorded videos.” The results are slick:

Tangentially, here’s another impressive application of Luma tech—turning drone footage into a dramatically manipulable 3D scene:


“The AI-Powered Tools Supercharging Your Imagination”

I’m so pleased & even proud (having at least having offered my encouragement to him over the years) to see my buddy Bilawal spreading his wings and spreading the good word about AI-powered creativity.

Check out his quick thoughts on “Channel-surfing realities layered on top of the real world,” “3D screenshots for the real world,” and more:

Favorite quote 😉:

Firefly: Making a lo-fi animation with Adobe Express

Check out this quick tutorial from Kris Kashtanova:

DJI “Spotlight Mode” looks rad

I’ve been flying a bunch here in Ireland this week & can’t wait to share some good stuff soon. (Weren’t transatlantic plane rides meant for video editing?) In the meantime, I’m only now learning of a really promising-looking way to have the drone focus on a subject of interest, leaving the operator free to vary other aspects of flight (height, rotation, etc.). Check it out:

Remembering John Warnock

Like so many folks inside Adobe & far beyond, I’m saddened by the passing of our co-founder & a truly great innovator. I’m traveling this week in Ireland & thus haven’t time to compose a proper remembrance, but I’ve shared a few meaningful bits in this thread (click or tap through to see):

Firefly site gets faster, adds dark mode support & more

Good stuff just shipped on firefly.adobe.com:

  • New menu options enable sending images from the Text to Image module to Adobe Express.
  • The UI now supports Danish, Dutch, Finnish, Italian, Korean, Norwegian, Swedish, and Chinese. Go to your profile and select preferences to change the UI language.
  • New fonts are available for Korean, Chinese (Traditional), and Chinese (Simplified).
  • Dark mode is here! Go to your profile and select preferences to change the mode.
  • A licensing and indemnification workflow is supported for entitled users.
  • Mobile bug fixes include significant performance improvements.
  • You can now access Firefly from the Web section of CC Desktop.

You may need to perform a hard refresh on your browser to see the changes. Cmd (Ctrl) + Shift + R.

If anything looks amiss, or if there’s more you’d like to see changed, please let us know!

GenFill + old photos = 🥰

Speaking of using Generative Fill to build up areas with missing detail, check out this 30-second demo of old photo restoration:

And though it’s not presently available in Photoshop, check out this use of ControlNet to revive an old family photo:

ControlNet did a good job rejuvenating a stained blurry 70 year old photo of my 90 year old grandparents.
by u/prean625 in StableDiffusion

“Where the Fireflies Fly”

I had a ball chatting with members of the Firefly community, including our new evangelist Kris Kashtanova & O.G. designer/evangelist Rufus Deuchler. It was a really energetic & wide-ranging conversation, and if you’d like to check it out, here ya go:

Photoshop introduces Generative Expand

It’s here (in your beta copy of Photoshop, same as Generative Fill), and it works pretty much exactly as I think you’d expect: drag out crop handles, then optionally specify what you want placed into the expanded region.

In addition:

Today, we’re excited to announce that Firefly-powered features in Photoshop (beta) will now support text prompts in 100+ languages — enabling users around the world to bring their creative vision to life with text prompts in the language they prefer.

AI images -> video: ridonkulous

It’s 2023, and you can make all of this with your GD telephone. And just as amazingly, a year or two from now, we’ll look back on feeling this way & find it quaint.

Food for thought: A more playful Firefly?

What’s a great creative challenge?
What fun games make you feel more connected with friends?
What’s the “Why” (not just the “What” & “How”) at the heart of generative imaging?

These are some of the questions we’ve been asking ourselves as we seek out some delightful, low-friction ways to get folks creating & growing their skills. To that end I had a ball joining my teammates Candice, Beth Anne, and Gus for a Firefly livestream a couple of weeks ago, engaging in a good chat with the audience as we showed off some of the weirder & more experimental ideas we’ve had. I’ve cued up this vid to roughly the part where we get into those ideas, and I’d love to hear your thoughts on those—or really anything in the whole conversation. TIA!

Like DreamBooth? Meet HyperDreamBooth.

10,000x smaller & 25x faster? My old Google teammates & their collaborators, who changed the generative game last year by enabling custom model training, are now proposing to upend things further by enabling training via a single image—and massively faster, too. Check out this thread:


Hola! Willkommen! Bem-vindo! Firefly goes global

Check it out!


Details, if you’re interested:

What’s new with Adobe Firefly?

Firefly can now support prompts in over 100 languages. Also, the Firefly website is now available in Japanese, French, German, Spanish, and Brazilian Portuguese, with additional languages to come.

How are the translations of prompts done?

Support for over 100 languages is in beta and uses machine translation to English provided by Microsoft Translator. This means that translations are done by computers and not manually by humans.

What if I see errors in translations or my prompt isn’t accurately translated?

Because Firefly uses machine translation, and given the nuances of each language, it’s possible certain generations based on translated prompts may be inaccurate or unexpected. You can report negative translation results using the Report tool available in every image.

Can I type in a prompt in another language in the Adobe Express, Photoshop, and Illustrator beta apps?

Not at this time, though this capability will be coming to those apps in the future.

Which languages will the Firefly site be in on 7/12?

We are localizing the Firefly website into Japanese, French, German, Spanish, Brazilian Portuguese and expanding to others on a rolling basis.

AI: Talking Firefly & the Future

I had a ball chatting last week with Farhad & Faraz on the Bad Decisions Podcast. (My worst decision was to so fully embrace vacation that I spaced on when we were supposed to chat, leaving me to scramble from the dog park & go tear-assing home to hop on the chat. Hence my terrible hair, which Farhad more than offset with his. 😌) We had a fast-paced, wide-ranging conversation, and I hope you find it valuable. As always I’d love to hear any & all feedback on what we’re doing & what you need.

Firefly livestream: “Using AI in the Real World”

If you enjoyed yesterday’s session with Tomasz & Lisa, I think you’ll really dig this one as well:

Join Lisa Carney and Jesús Ramirez as they walk you through their real world projects and how they use Generative Ai tools to help their workflow. Join them as they show you they make revisions from client feedback, create different formats from a single piece, and collaborate together using Creative Cloud Libraries. Stay tuned to check out some of their work from real life TV shows!

Guest Lisa Carney is a photographer and photo retoucher based in LA. Host Jesús Ramirez is a San Francisco Bay Area Graphic Designer and the founder of the Photoshop Training Channel on YouTube.

Firefly livestream: Pro compositors show how they use the tech

Tomas Opasinski & Lisa Carney are *legit* Hollywood photo compositors, in Friday’s Adobe Live session they showed how they use Firefly to design movie posters.

Interestingly, easily the first half had little if anything to do with AI or other technology per se, and everything to do with the design language of posters (e.g. comedies being set on white, Japanese posters emphasizing text)—which I found just as intriguing.

Fool me thrice? Insta360 GO 3 arrives

Having really enjoyed my Insta360 One X, X2, and X3 cams over the years, I’ve bought—and been burned by—the tiny GO & GO2:

And yet… I still believe that having an unobtrusive, AI-powered “wearable photographer” (as Google Clips sought to be) is a worthy and potentially game-changing north star. (See the second link above for some interesting history & perspective). So, damn if I’m not looking at the new GO 3 and thinking, “Maybe this time Lucy won’t pull away the football…”

Here’s Casey Neistat’s perspective:

Guiding Photoshop’s Generative Fill through simple brushing

Check out this great little demo from Rob de Winter:

The steps are, he writes,

  1. Draw a rough outline with the brush tool and use different colors for all parts.
  2. Go to Quick Mask Mode (Q).
  3. Go to Edit > Fill and choose a 70% grey fill. The lower this percentage, the more the end result will resemble your original sketch (i.e.: increasingly cartoon-like).
  4. Exit Quick Mask Mode (Q). You now have a 70% opaque selection.
  5. Click Generative Fill and type your prompt. Something like: summer grassland landscape with tree (first example) or river landscape with mountains (second example). You can also keep it really simple, just play with it!

Google uses generative imaging for virtual try-on

In my time at Google, we tried and failed a lot to make virtual try-on happen using AR. It’s extremely hard to…

  • measure bodies (to make buying decisions based on fit)
  • render virtual clothing accurately (placing virtual clothing over real clothing, or getting them to disrobe, which is even harder!; simulating materials in realtime)
  • get a sizable corpus of 3D assets (in a high-volume, low-margin industry)

Outside of a few limited pockets (trying on makeup, glasses, and shoes—all for style, not for fit), I haven’t seen anyone (Amazon, Snap, etc.) crack the code here. Researcher Ira Kemelmacher-Shlizerman (who last I heard was working on virtual mirrors, possibly leveraging Google’s Stargate tech) acknowledges this:

Current techniques like geometric warping can cut-and-paste and then deform a clothing image to fit a silhouette. Even so, the final images never quite hit the mark: Clothes don’t realistically adapt to the body, and they have visual defects like misplaced folds that make garments look misshapen and unnatural.

So, it’s interesting to see Google trying again (“Try on clothes with generative AI”):

This week we introduced an AI-powered virtual try-on feature that uses the Google Shopping Graph to show you how clothing will look on a diverse set of real models.

Our new guided refinements can help U.S. shoppers fine-tune products until you find the perfect piece. Thanks to machine learning and new visual matching algorithms, you can refine using inputs like color, style and pattern.

They’ve posted a technical overview and a link to their project site:

Inspired by Imagen, we decided to tackle VTO using diffusion — but with a twist. Instead of using text as input during diffusion, we use a pair of images: one of a garment and another of a person. Each image is sent to its own neural network (a U-net) and shares information with each other in a process called “cross-attention” to generate the output: a photorealistic image of the person wearing the garment. This combination of image-based diffusion and cross-attention make up our new AI model.

They note that “We don’t promise fit and for now focus only on visualization of the try on. Finally, this work focused on upper body clothing.”

It’s a bit hard to find exactly where one can try out the experience. They write:

Starting today, U.S. shoppers can virtually try on women’s tops from brands across Google, including Anthropologie, Everlane, H&M and LOFT. Just tap products with the “Try On” badge on Search and select the model that resonates most with you.