Like a Tracy Jordan joint, this is Hard To Watch: ADAC, “the German equivalent of AAA… usually crash tests real cars at their facility in Landsberg, Germany,” but in this case put a 2,700-piece Lego Porsche to the test at 28mph:
“The challenge was now to test this small car in the normal crash system and still produce the most realistic damage possible,” explains Johannes Heilmaier, head of the crash system at the ADAC Technikzentrum. “We developed a crash set-up like for any other car – just in mini format.” [details]
[YouTube] [Via Tom Hogarty]
I know, I know: as technically impressive as they may be, all these hyperlapse videos can get a little played out. But this piece from FilmSpektakel offers some fun details:
Over the 10 days we took photos of yellow cabs whenever we had time to from as many different angles as possible. So we gathered 2000 (!) photos in total we had to sort afterwards and compile to a hyperlapse around a cab in post production. It took us 5 whole days in post production to get this one shot.
Whether or note you’re compelled by the story of caffeine addiction & the migraines brought on by withdrawal, I think you’ll find this animation captivating & will want to see The White Stripes sign the production team stat.
Fun stuff like voice calling & more.
I’m wondering, though, about these devices’ ability to help us find & be our better selves. Could something like Google’s One Today charitable app offer bite-sized daily info, sharing the voices of people in needs & asking for you to kick in a couple of bucks to their aid? I’m not sure—but I like the possibilities that are opening up.
The seamless camera splices rock, and good luck getting William Onyearbor’s “Fantastic Man” out of your head:
The Verge reports, “Twenty-four people got a haircut while shooting this ad and Apple donated the hair to Locks of Love, the non-profit charity that focuses on wigs for children.”
Update: Terri Stone pointed out this fun animation for the song:
[YouTube 1 & 2]
I find this so oddly delightful—and kind of the polar opposite of my car’s door handles.
See, the latter are supposed to be magical, automatically popping out when I approach the car. In practice, though, they’re unreliable enough (e.g. when my key is buried in my pocket, which of course is inevitably when my hands are full) that the they feel like a net negative. Something that used to work just fine, and that is now supposed to be an improvement, leaves me stressed & a bit bummed out.
Smart Replies are on the opposite end of the spectrum: They never used to exist, and even when they aren’t relevant, I’m reminded of the old bit about a dog walking on its hind legs: It’s not done well, but you’re charmed to see it done at all.
Anyway, you can check it out today in Gmail on Android and iOS:
Smart Reply utilizes machine learning to give you better responses the more you use it. So if you’re more of a “thanks!” than a “thanks.” person, we’ll suggest the response that’s, well, more you! If you want to learn about the smarts behind Smart Reply, check out the Google Research Blog.
And yes, you should now have email exchanges with colleagues composed entirely of Smart Replies. “Thanks, I will!” 🙂
Tell me you can’t relate. 😉 (I know I can.)
The team writes,
Using our machine learning technology, Google Photos will not only remind you to share—it will automatically select the right photos, and even suggest who you should send them to based on who was in the photos. Just tap send, and your friends and family will see all your photos, and get a reminder to add theirs too.
“I’m sending my order in right now,” says my mom, “if only I knew how to get to Amazon. Com. 😡” I don’t know about that.
So, wowed by that VFX-heavy Suzuki ad, were you? Yeah, me too—but feast your eyes on this Scandinavian beauty, somehow free from its duties on the Swedish bikini team:
Yeah, that’s pretty damn boss—but I’d put it up against my old Flavawagon (hand-painted in 2001) anytime.