Category Archives: 3D

Come see the AR feature I’ve been working on all year!

I’m delighted to share that my team’s work to add 3D & AR automotive results to Google Search—streaming in cinematic quality via cloud rendering—has now been announced! Check out the demo starting around 36:30:

Here’s how we put it on via the Google Keyword blog:

Bring the showroom to you with AR

You can easily check out what the car looks like in different colors, zoom in to see intricate details like buttons on the dashboard, view it against beautiful backdrops and even see it in your driveway. We’re experimenting with this feature in the U.S. and working with top auto brands, such as Volvo and Porsche, to bring these experiences to you soon.

Cloud streaming enables us to take file size out of the equation, so we can serve up super detailed visuals from models that are hundreds of megabytes in size:

Right now the feature is in testing in the US, so there’s a chance you can experience it via Android right now (with iOS planned soon). We hope to make it available widely soon, and I can’t wait to hear what you think!

Put semi-horrifying ancient creatures in your room through Google AR

I know it’s not the ‘woke’ thing to say, but I hope the world is enslaved by an ancient soulless sentience.” — my Lovecraft-loving weirdo friend

Heh—they’re not all creepy, to be sure, but come browse fun stuff on Google Arts & Culture, view the models in 3D, and if you’re on your phone, place them in your space via AR.

DesignTaxi writes,

Some of the creatures include the Aegirocassis, a sea creature that existed 480 million years ago; a creepy-looking ancient crustacean; and a digital remodel of the whale skeleton, which is currently in view in the National History Museum’s Hintze Hall.

Exceedingly tangentially: who doesn’t love a good coelacanth reference?

Google AR search gets super buggy!

…In the best possible way, of course.

My mom loves to remind me about how she sweltered, hugely pregnant with me, through a muggy Illinois summer while listening to cicadas drone on & on. Now I want to bring a taste of the 70’s back to her via Google’s latest AR content.

You can now search for all these little (and not-so-little) guys via your Android or iPhone and see them in your room:

Here’s a list of new models:

  • Rhinoceros beetle
  • Hercules beetle
  • Atlas beetle
  • Stag beetle
  • Giant stag
  • Miyama stag beetle
  • Shining ball scarab beetle
  • Jewel beetle
  • Ladybug
  • Firefly
  • Rosalia batesi
  • Swallowtail butterfly
  • Morpho butterfly
  • Atlas moth
  • Mantis
  • Grasshopper
  • Dragonfly
  • Hornet
  • Robust cicada
  • Brown cicada
  • Periodical cicada
  • Walker’s cicada
  • Evening cicada.

Fun with Natzke’s virtual Legos

Artist/technologist Erik Natzke has kept me inspired for the better part of 20 years. His work played a key role in sending me down a multi-year rabbit hole trying to get Flash (and later HTML) to be a live layer type within Photoshop and other Adobe apps. The creative possibilities were tremendous, and though I’ll always be sad we couldn’t make it happen, I’m glad we tried & grateful for the inspiration.

Anyway, since going independent following a multi-year stint at Adobe, Erik has been sharing delightful AR explorations—recently featuring virtual Legos interacting with realtime depth maps of a scene. He’s been sharing so much so quickly lately that I can’t keep up and would encourage you to follow his Twitter & Instagram feeds, but meanwhile here are some fun tastes:

Now, how soon until we can create the Fell In Love With A Girl video in realtime? 😌🤘

Google makes 3D ads available to all customers

Now, as throughout my career, I’m trying to remove barriers to creative people making the world more fun & beautiful. Along those lines, I’m pleased that one of the teams with whom I’ve been collaborating has now made Swirl (3D display ads) available to all Display & Video 360 customers globally.

Here’s an example of how they look (apologies for the visual degradation from the GIFfing; I’ll see whether I can embed the interactive original):

People seem to dig ’em:

Nissan saw an engagement rate that was 8X higher than rich media benchmarks for the automotive vertical.

For Adidas, Swirl ads drove a 4x higher engagement rate than rich media benchmarks and had an average viewable time of 11 seconds,The 3D creatives also drove a return on ad spend (ROAS) of ~2.8 for the Colombia market.

For Belvedere The Swirl ads drove 6.5x higher brand favorability and 4.9x higher purchase intent vs. category norms.

To get started creating a Swirl ad, you can upload 3D assets to Google Web Designer and use the new Swirl templates. Brands and agencies can also edit, configure, and publish models using Google’s 3D platform, Poly.

Cool recent tech: Lifelike 3D, image detection, & more

I’m more than a little snowed under right now with preparations for next week’s announcement, but I wanted to share a few interesting finds: