Category Archives: Adobe Firefly

Adobe TOS = POS? Not so much.

There’s been a firestorm this week about the terms of service that my old home team put forward, based (as such things have been since time immemorial) on a lot of misunderstanding & fear. Fortunately the company has been working to clarify what’s really going on.

I did at least find this bit of parody amusing:

Podcast: Shantanu on The Verge

Adobe’s CEO (duh :-)) sat down with Nilay Patel for an in-depth interview. Here are some of the key points, as summarized by ChatGPT:


  1. AI as a Paradigm Shift: Narayen views AI as a fundamental shift, similar to the transitions to mobile and cloud technologies. He emphasizes that AI, especially generative AI, can automate tasks, enhance creative processes, and democratize access to creative tools. This allows users who might not have traditional artistic skills to create compelling content​ (GIGAZINE)​​ (Stanford Graduate School of Business)​.
  2. Generative AI in Adobe Products: Adobe’s Firefly, a family of generative AI models, has been integrated into various Adobe products. Firefly enhances creative workflows by enabling users to generate images, text effects, and video content with simple text prompts. This integration aims to accelerate ideation, exploration, and production, making it easier for creators to bring their visions to life​ (Adobe News)​​ (Welcome to the Adobe Blog)​.
  3. Empowering Creativity: Narayen highlights that Adobe’s approach to AI is centered around augmenting human creativity rather than replacing it. Tools like Generative Fill in Photoshop and new generative AI features in Premiere Pro are designed to streamline tedious tasks, allowing creators to focus on the more creative aspects of their work. This not only improves productivity but also expands creative possibilities​ (The Print)​​ (Adobe News)​.
  4. Business Model and Innovation: Narayen discusses how Adobe is adapting its business model to leverage AI. By integrating AI across Creative Cloud, Document Cloud, and Experience Cloud, Adobe aims to enhance its products and deliver more value to users. This includes experimenting with new business models and monetizing AI-driven features to stay at the forefront of digital creativity​ (Stanford Graduate School of Business)​​ (The Print)​.
  5. Content Authenticity and Ethics: Adobe emphasizes transparency and ethical use of AI. Initiatives like Content Credentials help ensure that AI-generated content is properly attributed and distinguishable from human-created content. This approach aims to maintain trust and authenticity in digital media​ (Adobe News)​​ (Welcome to the Adobe Blog)​.

Lego + GenFill = Yosemite Magic

Or… something like that. Whatever the case, I had fun popping our little Lego family photo (captured this weekend at Yosemite Valley’s iconic Tunnel View viewpoint) into Photoshop, selecting part of the excessively large rock wall, and letting Generative Fill give me some more nature. Click or tap (if needed) to see the before/after animation:

Infographic magic via Firefly?

Hey, I know what you know (or quite possibly less :-)), but this demo (which for some reason includes Shaq) looks pretty cool:

From the description:

Elevate your data storytelling with #ProjectInfographIt, a game-changing solution leveraging Adobe Firefly generative AI. Simplify the infographic creation process by instantly generating design elements tailored to your key messages and data. With intuitive features for color palettes, chart types, graphics, and animations, effortlessly transform complex insights into visually stunning infographics.

Fun uses of Firefly’s Structure Reference

Man, I can’t tell you how long I wanted folks to get this tech into their hands, and I’m excited that you can finally take it for a spin. Here are some great examples (from a thread by Min Choi, which contains more) showing how people are putting it into action:

Reinterpreted kids’ drawings:

More demanding sketch-to-image:

Stylized Bitmoji:

Firefly adds Structure Reference

I’m delighted to see that the longstanding #1 user request for Firefly—namely the ability to upload an image to guide the structure of a generated image—has now arrived:

This nicely complements the extremely popular style-matching capability we enabled back in October. You can check out details of how it works, as well a look at the UI (below)—plus my first creation made using the new tech ;-).

Firefly image creation & Lightroom come to Apple Vision Pro

Not having a spare $3500 burning a hole in my pocket, I’ve yet to take this for a spin myself, but I’m happy to see it. Per the Verge:

The interface of the Firefly visionOS app should be familiar to anyone who’s already used the web-based version of the tool — users just need to enter a text description within the prompt box at the bottom and hit “generate.” This will then spit out four different images that can be dragged out of the main app window and placed around the home like virtual posters or prints. […]

Meanwhile, we also now have a better look at the native Adobe Lightroom photo editing app that was mentioned back when the Apple Vision Pro was announced last June. The visionOS Lightroom experience is similar to that of the iPad version, with a cleaner, simplified interface that should be easier to navigate with hand gestures than the more feature-laden desktop software.

My panel discussion at the AI User Conference

Thanks to Jackson Beaman & crew for putting together a great event yesterday in SF. I joined him, KD Deshpande (founder of Simplified), and Sofiia Shvets (founder of Let’s Enhance & for a 20-minute panel discussion (which starts at 3:32:03 or so, in case the embedded version doesn’t jump you to the proper spot) about creating production-ready imagery using AI. Enjoy, and please let me know if you have any comments or questions!

Tutorial: Firefly + Character Animator

Helping discover Dave Werner & bring him into Adobe remains one of my favorite accomplishments at the company. He continues to do great work in designing characters as well as the tools that can bring them to life. Watch how he combines Firefly with Adobe Character Animator to create & animate a stylish tiger:

Adobe Firefly’s text to image feature lets you generate imaginative characters and assets with AI. But what if you want to turn them into animated characters with performance capture and control over elements like arm movements, pupils, talking, and more? In this tutorial, we’ll walk through the process of taking a static Adobe Firefly character and turning it into an animated puppet using Adobe Photoshop or Illustrator plus Character Animator.

Adobe Firefly named “Product of the Year”

Nice props from The Futurum Group:

Here is why: Adobe Firefly is the most commercially successful generative AI product ever launched. Since it was introduced in March in beta and made generally available in June, at last count in October, Firefly users have generated more than 3 billion images. Adobe says Firefly has attracted a significant number of new Adobe users, making it hard to imagine that Firefly is not aiding Adobe’s bottom line.

Demos: Using Generative AI in Illustrator

If you’ve been sleeping on Text to Vector, check out this handful of quick how-to vids that’ll get you up to speed:

What’s even better than Generative Fill? GenFill that moves.

Back in the day, I dreaded demoing Photoshop ahead of the After Effects team: we’d do something cool, and they’d make that cool thing move. I hear echoes of that in Project Fast Fill—generative fill for video.

Project Fast Fill harnesses Generative Fill, powered by Adobe Firefly, to bring generative AI technology into video editing applications. This makes it easy for users to use simple text prompts to perform texture replacement in videos, even for complex surfaces and varying light conditions. Users can use this tool to edit an object on a single frame and that edit will automatically propagate into the rest of the video’s frames, saving video editors a significant amount of texture editing time.

Check it out:

Adobe Project Posable: 3D humans guiding image generation

Roughly 1,000 years ago (i.e. this past April!),  I gave an early sneak peek at the 3D-to-image work we’ve been doing around Firefly. Now at MAX, my teammate Yi Zhou has demonstrated some additional ways we could put the core tech to work—by adding posable humans to the scene.

Project Poseable makes it easy for anyone to quickly design 3D prototypes and storyboards in minutes with generative AI.

Instead of having to spend time editing the details of a scene — the background, different angles and poses of individual characters, or the way the character interacts with surrounding objects in the scene — users can tap into AI-based character posing models and use image generation models to easily render 3D character scenes.

Check it out:

Generative Match: It’s Pablos all the way down…

Here’s a fun little tutorial from my teammate Kris on using reference images to style your prompt (in this case, her pet turtle Pablo). And meanwhile, here’s a little gallery of good style reference images (courtesy of my fellow PM Lee) that you’re welcome to download and use in your creations.

Introducing Generative Match in Firefly

Hey everyone—I’m just back from Adobe MAX, and hopefully my blog is back from some WordPress database shenanigans that have kept me from posting.

I don’t know what the site will enable right now, so I’ll start by simply pointing to a great 30-second tour of my favorite new feature in Firefly, Generative Match. It enables you to upload your own image as a style reference, or to pick one that Adobe provides, and mix it together with your prompt and other parameters.

You can then optionally share the resulting recipe (via “Copy link” in the Share menu that appears over results), complete with the image ingredient; try this example. This goes well beyond what one can do with just copying/pasting a prompt, and as we introduce more multimodal inputs (3D object, sketching, etc.), it’ll become all the more powerful.

All images below were generated with the following prompt: a studio portrait of a fluffy llama, hyperrealistic, shot on a white cyclorama + various style images:

Firefly summary on The Verge

In case you missed any or all of last week’s news, here’s a quick recap:

Firefly-powered workflows that have so far been limited to the beta versions of Adobe’s apps — like Illustrator’s vector recoloring, Express text-to-image effects, and Photoshop’s Generative Fill tools — are now generally available to most users (though there are some regional restrictions in countries with strict AI laws like China).

Adobe is also launching a standalone Firefly web app that will allow users to explore some of its generative capabilities without subscribing to specific Adobe Creative Suite applications. Adobe Express Premium and the Firefly web app will be included as part of a paid Creative Cloud subscription plan.

Specifically around credits:

To help manage the compute demand (and the costs associated with generative AI), Adobe is also introducing a new credit-based system that users can “cash in” to access the fastest Firefly-powered workflows. The Firefly web app, Express Premium, and Creative Cloud paid plans will include a monthly allocation of Generative Credits starting today, with all-app Creative Cloud subscribers receiving 1,000 credits per month.

Users can still generate Firefly content if they exceed their credit limit, though the experience will be slower. Free plans for supported apps will also include a credit allocation (subject to the app), but this is a hard limit and will require customers to purchase additional credits if they’re used up before the monthly reset. Customers can buy additional Firefly Generative Credit subscription packs starting at $4.99.

How Adobe is compensating Stock creators for their contributions to Firefly

None of this AI magic would be possible without beautiful source materials from creative people, and in a new blog post and FAQ, the Adobe Stock team provides some new info:

All eligible Adobe Stock contributors with photos, vectors or illustrations in the standard and Premium collection, whose content was used to train the first commercial Firefly model will receive a Firefly bonus. This initial bonus, which will be different for each contributor, is based on the all-time total number of approved images submitted to Adobe Stock that were used for Firefly training, and the number of licenses that those images generated in the 12-month period between June 3rd, 2022, to June 2nd, 2023. The bonus is planned to pay out once a year and is currently weighted towards number of licenses issued for an image, which we consider a useful proxy for the demand and usefulness of those images. The next Firefly Bonus is planned for 2024 for new content used for training Firefly.

They’ve also provided info on what’s permissible around submitting AI-generated content:

With Adobe Firefly now commercially available, Firefly-generated works that meet our generative AI submission guidelines will now be eligible for submission to Adobe Stock. Given the proliferation of generative AI in tools like Photoshop, and many more tools and cameras to come, we anticipate that assets in the future will contain some number of generated pixels and we want to set up Adobe Stock for the future while protecting artists. We are increasing our moderation capabilities and systems to be more effective at preventing the use of creators’ names as prompts with a focus on protecting creators’ IP. Contributors who submit content that infringes or violates the IP rights of other creators will be removed from Adobe Stock.

Firefly: Making a lo-fi animation with Adobe Express

Check out this quick tutorial from Kris Kashtanova:

Firefly site gets faster, adds dark mode support & more

Good stuff just shipped on

  • New menu options enable sending images from the Text to Image module to Adobe Express.
  • The UI now supports Danish, Dutch, Finnish, Italian, Korean, Norwegian, Swedish, and Chinese. Go to your profile and select preferences to change the UI language.
  • New fonts are available for Korean, Chinese (Traditional), and Chinese (Simplified).
  • Dark mode is here! Go to your profile and select preferences to change the mode.
  • A licensing and indemnification workflow is supported for entitled users.
  • Mobile bug fixes include significant performance improvements.
  • You can now access Firefly from the Web section of CC Desktop.

You may need to perform a hard refresh on your browser to see the changes. Cmd (Ctrl) + Shift + R.

If anything looks amiss, or if there’s more you’d like to see changed, please let us know!

GenFill + old photos = 🥰

Speaking of using Generative Fill to build up areas with missing detail, check out this 30-second demo of old photo restoration:

And though it’s not presently available in Photoshop, check out this use of ControlNet to revive an old family photo:

ControlNet did a good job rejuvenating a stained blurry 70 year old photo of my 90 year old grandparents.
by u/prean625 in StableDiffusion

“Where the Fireflies Fly”

I had a ball chatting with members of the Firefly community, including our new evangelist Kris Kashtanova & O.G. designer/evangelist Rufus Deuchler. It was a really energetic & wide-ranging conversation, and if you’d like to check it out, here ya go:

Photoshop introduces Generative Expand

It’s here (in your beta copy of Photoshop, same as Generative Fill), and it works pretty much exactly as I think you’d expect: drag out crop handles, then optionally specify what you want placed into the expanded region.

In addition:

Today, we’re excited to announce that Firefly-powered features in Photoshop (beta) will now support text prompts in 100+ languages — enabling users around the world to bring their creative vision to life with text prompts in the language they prefer.

Food for thought: A more playful Firefly?

What’s a great creative challenge?
What fun games make you feel more connected with friends?
What’s the “Why” (not just the “What” & “How”) at the heart of generative imaging?

These are some of the questions we’ve been asking ourselves as we seek out some delightful, low-friction ways to get folks creating & growing their skills. To that end I had a ball joining my teammates Candice, Beth Anne, and Gus for a Firefly livestream a couple of weeks ago, engaging in a good chat with the audience as we showed off some of the weirder & more experimental ideas we’ve had. I’ve cued up this vid to roughly the part where we get into those ideas, and I’d love to hear your thoughts on those—or really anything in the whole conversation. TIA!

Hola! Willkommen! Bem-vindo! Firefly goes global

Check it out!

Details, if you’re interested:

What’s new with Adobe Firefly?

Firefly can now support prompts in over 100 languages. Also, the Firefly website is now available in Japanese, French, German, Spanish, and Brazilian Portuguese, with additional languages to come.

How are the translations of prompts done?

Support for over 100 languages is in beta and uses machine translation to English provided by Microsoft Translator. This means that translations are done by computers and not manually by humans.

What if I see errors in translations or my prompt isn’t accurately translated?

Because Firefly uses machine translation, and given the nuances of each language, it’s possible certain generations based on translated prompts may be inaccurate or unexpected. You can report negative translation results using the Report tool available in every image.

Can I type in a prompt in another language in the Adobe Express, Photoshop, and Illustrator beta apps?

Not at this time, though this capability will be coming to those apps in the future.

Which languages will the Firefly site be in on 7/12?

We are localizing the Firefly website into Japanese, French, German, Spanish, Brazilian Portuguese and expanding to others on a rolling basis.

AI: Talking Firefly & the Future

I had a ball chatting last week with Farhad & Faraz on the Bad Decisions Podcast. (My worst decision was to so fully embrace vacation that I spaced on when we were supposed to chat, leaving me to scramble from the dog park & go tear-assing home to hop on the chat. Hence my terrible hair, which Farhad more than offset with his. 😌) We had a fast-paced, wide-ranging conversation, and I hope you find it valuable. As always I’d love to hear any & all feedback on what we’re doing & what you need.

Firefly livestream: “Using AI in the Real World”

If you enjoyed yesterday’s session with Tomasz & Lisa, I think you’ll really dig this one as well:

Join Lisa Carney and Jesús Ramirez as they walk you through their real world projects and how they use Generative Ai tools to help their workflow. Join them as they show you they make revisions from client feedback, create different formats from a single piece, and collaborate together using Creative Cloud Libraries. Stay tuned to check out some of their work from real life TV shows!

Guest Lisa Carney is a photographer and photo retoucher based in LA. Host Jesús Ramirez is a San Francisco Bay Area Graphic Designer and the founder of the Photoshop Training Channel on YouTube.

Firefly livestream: Pro compositors show how they use the tech

Tomas Opasinski & Lisa Carney are *legit* Hollywood photo compositors, in Friday’s Adobe Live session they showed how they use Firefly to design movie posters.

Interestingly, easily the first half had little if anything to do with AI or other technology per se, and everything to do with the design language of posters (e.g. comedies being set on white, Japanese posters emphasizing text)—which I found just as intriguing.

Guiding Photoshop’s Generative Fill through simple brushing

Check out this great little demo from Rob de Winter:

The steps are, he writes,

  1. Draw a rough outline with the brush tool and use different colors for all parts.
  2. Go to Quick Mask Mode (Q).
  3. Go to Edit > Fill and choose a 70% grey fill. The lower this percentage, the more the end result will resemble your original sketch (i.e.: increasingly cartoon-like).
  4. Exit Quick Mask Mode (Q). You now have a 70% opaque selection.
  5. Click Generative Fill and type your prompt. Something like: summer grassland landscape with tree (first example) or river landscape with mountains (second example). You can also keep it really simple, just play with it!