Ten years ago (!), the embryonic social app Peach suddenly blew up on the scene—only to molder shortly thereafter. Adam Lisagor tartly predicted that outcome right after Peach debuted:

I just joined Peach. Did you see that thing on Peach? Only teens use Peach these days. Nobody uses Peach anymore. Oh my god, remember Peach?

— Adam Lisagor (@adamlisagor) January 9, 2016

I’m reminded of this upon hearing that OpenAI has bailed out on Sora, which they launched just a few months ago. In a way I’m not surprised—check out how interest in the tech spiked & then rapidly cratered—except that just a couple of months ago Disney signed a billion-dollar deal to use it. ¯\_(ツ)_/¯