I stumbled across some compelling teaser videos for this product, about which only a bit of info seems to be public:

A Photoshop plugin that brings truly photorealistic, prompt-free relighting into existing workflows. Instead of describing what you want in text, control lighting through visual adjustments. Change direction, intensity, and mood with precision… Modify lighting while preserving the structure and integrity of the original image. No more destructive edits or starting over.

Identity preservation—that is, exactly maintaining the shape & character of faces, products, and other objects—has been the lingering downfall of generative approaches to date, so I’m eager to take this for a spin & see how it compares to other approaches.