Behind the scenes of United's "Dragon" ad

Man, have you seen that “Dragon” commercial (short film, really) that United Airlines ran during the Superbowl? The gorgeous visuals get all the more impressive when you learn that they were done using stop motion and real paper cutouts. United has posted a behind-the-scenes video showing how director Jamie Caliri and his team drew characters, painted them in Photoshop, animated the pieces by hand, and removed wires and braces in After Effects. It’s really inspiring to see an artistic vision supported, not defined, by the tools & the strengths and limitations of each medium. [Via Kaliber 10000] [Related: more stop-motion links are in this post.]
[Update: Ko Maruyama has posted an in-depth interview with Jamie Caliri that goes into more detail on the tools & techniques that went into the ad.]

0 thoughts on “Behind the scenes of United's "Dragon" ad

  1. That is too cool John, thanks. I am hoing to shamlessly mention that on my blog, giving you credit of course.
    As I said on my blog, it brings back memories of when I used to use my Dad’s Super 8 camera to attempt to film stop-motion “claymation” and moving paper cutouts.

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