Allegorithmic’s Substance family of tools are used in the vast majority of AAA games, including Call of Duty, Assassin’s Creed, and Forza. They’re increasingly being used for visual effects and animation in entertainment, including in award-winning, popular movies like Blade Runner 2049, Pacific Rim Uprising, and Tomb Raider. And they’re being adopted in the fields of design, product visualization, retail and marketing. [artwork gallery]
I’m curious to see how this goes. We introduced 3D painting to Photoshop some 12 (!!) years ago, but in retrospect we (or at least I) were naive about the sheer amount of investment & complexity it would entail. Will this acquisition finally help lower complexity & barriers to entry? We shall see.
I once argued that “Photoshop 3D is not (just) about 3D,” but rather about building a general way to import, render, and manipulate non-native content. So little of that dream has come to pass… But hey, it’s a new day, and in the end we shall all be dead. 🙂