By now you’ve probably seen this big gato bounding around:
I’ve been wondering how it was done (e.g. was it something from Snap, using the landmarker tech that’s enabled things like Game of Thrones dragons to scale the Flatiron Building?). Fortunately the Verge provides some insights:
In short, what’s going on is that an animation of the virtual panther, which was made in Unreal Engine, is being rendered within a live feed of the real world. That means camera operators have to track and follow the animations of the panther in real time as it moves around the stadium, like camera operators would with an actual living animal. To give the panther virtual objects to climb on and interact with, the stadium is also modeled virtually but is invisible.
This tech isn’t baked into an app, meaning you won’t be pointing your phone’s camera in the stadium to get another angle on the panther if you’re attending a game. The animations are intended to air live. In Sunday’s case, the video was broadcast live on the big screens at the stadium.
I look forward to the day when this post is quaint, given how frequently we’re all able to glimpse things like this via AR glasses. I give it 5 years, or maybe closer to 10—but let’s see.