Several years ago, my old teammates shared some promising research on how to facilitate more interesting typesetting. Check out this 1-minute overview:

Ever since the work landed in Adobe Express a while back, I’ve wondered why it hadn’t yet made its way to Photoshop or Illustrator. Now, at least, it looks like it’s on its way to PS:

@howardpinsky Dynamic text is finally coming to #Photoshop! You can try it right now in the Beta. #design #photoshoptutorial ♬ Good People Do Bad Things – The Ting Tings

The feature looks cool, and I’m eager to try it out, but I hope that Adobe will keep trying to offer something more semantically grounded (i.e. where word size is tied to actual semantic importance, not just rectangular shape bounds)—like what we shipped last year: