There’s almost no limit to my insane love of practical animal puppetry (usually the sillier, the better—e.g. Triumph, The Falconer), so I naturally loved this peek behind the scenes of Apple’s new spot:

Puppeteers dressed like blueberries. Individually placed whiskers. An entire forest built 3 feet off the ground. And so much more.

Bonus: Check out this look into the making of a similarly great Portland tourism commercial: