MAX-attending developers, this session sounds worthwhile:

How to Develop and Monetize Your Creative Suite Extensions

Learn how to use Adobe Creative Suite Extension Builder to develop, debug, and deploy extensions that use Flex and Adobe AIR frameworks to extend the functionality of the Creative Suite applications. Find out how to interact with XMP metadata, connect your extensions with data and web services back ends, and port your extensions into multiple Creative Suite applications. Finally, get a peek into what Adobe is doing to help you monetize your extensions and plug-ins.