What witchcraft is this…?

Embedded into both the base and the Cloud are magnetic components that allow the cloud to float 1-2 inches off the base. While the base itself must remain plugged in a rechargeable lithium ion battery powers the Cloud and enables a totally wireless and unobstructed levitation.

Is it for real? The Verge writes,

While the Smart Cloud is an actual product that you can purchase (for a whopping $3,360), no release information has yet been announced for Making Weather, although it likely will fall in a similarly expensive range.

[Vimeo]