I’ve been expecting this one for years:
Tap and hold the bookmark icon underneath any post to save it directly to a collection. You can create and name a new collection when you save a post, or you can add it to one you’ve already created.
Instagram continues to redefine creativity—away from strictly posting a few best shots, and towards:
- tossed-off ephemera (stories) and
- curation (a la Pinterest—drag the shiny-shiny back to decorate your cave).
This is going to be a license to print money: Let Kylie Jenner (or mouth-breathing celebretroid of one’s choice) create collections of merchandise that hang off the main profile & enable instant purchasing. Hopefully it’ll also benefit individual photographers, by offering a crazy-simple way to buy prints. Stay tuned.